K. Shankar Reddy, a BJP e leader, bought the 21-kg e, rt ך ནladdu this year in an open auction held before the traditional Ganesh immersion procession from Balapur on the southern fringes of Hyderabad.
Last year, Balapur 'laddu' was sold for Rs 27 lakh.
Amid loud cheers by hundreds of devotees, the participants in the open auction bid for the laddu, which they believe brings good luck.
The annual auction of the 'laddu' in Balapur village marks the beginning of the Ganesh immersion procession, which passes through various parts of the city to reach Hussain Sagar Lake.
According to auction organiser Balapur Ganesh Utsav Samithi, the 'laddu' was sold for Rs 450 in 1994.
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