Go Green Or Go Home
The Free Press Journal|December 02, 2024
In today's world, going green isn't just trendy - it's mandatory, says the author.
Anujita Jain

Hey, fellow marketeer. You're on the verge of extinction if you're not marketing your green. Remember the early 2000s? Back then, hoardings and TV ads ruled, and someone in the room probably said, "Hey, you need to get into digital marketing—it's the future."

Maybe you listened. Maybe you didn't. But look where we are now—living in the golden age of digital marketing. And if you're still stuck in the past, clinging to outdated, untrackable marketing methods, well...you're pretty much ready to be a fossil.

Here's the kicker: the same thing is happening right now with sustainable marketing. If you haven't heard about it yet, this is your sign to wake up and smell the eco-friendly coffee.

What is Sustainability Marketing?

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