Eventually, I began watching Wimbledon and Formula One on television, though I don't recall if many others shared this interest. Since then, the sports scene in India has broadened to include a range of sports that athletes play and fans follow. Today, Indian fans embrace football, tennis, hockey, kabaddi, table tennis, and many other sports in addition to cricket.
Globally, the sports industry has proliferated through professional sports organisations, tournaments, corporate social responsibility initiatives, and non-profit organisations. This growth has created a demand for skills in various roles, including sales and ticketing, venue management, event management, public relations and marketing, leadership and administration, sponsorships, sports medicine, and more. To meet this demand, robust sports programmes have been established at US universities, building capacity throughout the global sports ecosystem.
Sports programmes in the United States can be broadly classified into several categories, including sports management, training or coaching, sports pedagogy, and fields like sports medicine, injury prevention, kinesiology, and exercise science. These programmes are offered at both the graduate and undergraduate levels.
Furthermore, sports programmes have expanded to include interdisciplinary areas, leading to fields like sports humanities and sports law. For instance, the University of Texas at Austin offers an undergraduate major in Physical Culture and Sports, which "includes coursework in philosophy and ethics, sport law, sport history, the history of physical culture, and race and gender issues in sport." This programme covers courses such as historical trends in sports culture, health promotion, and behavioural science. Similarly, Arizona State University researches sports through its Humanities Institute and offers programmes like the Master's in Sports Law and Business.
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