On the occasion of Ganesh Chaturthi, The Free Press Journal unveiled two campaigns which aimed to inspire Mumbaikars to celebrate the festival in an environmentally conscious way, reflecting the newspaper's commitment to sustainable and responsible festivities.
Rediffusion's Ladyfinger team designed the campaign, encouraging Mumbaikars to embrace more environmentally responsible ways to honour Bappa. Through the "Bappa's Favourite Pin Code" campaign, they addressed a pressing environmental issue: the immersion of Ganesh idols in the sea, which adversely affects marine life and the environment.
Bappa's Favourite Pin Codes
Esta historia es de la edición November 25, 2024 de The Free Press Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 25, 2024 de The Free Press Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Pant, Shreyas Most Expensive In IPL History
2025 auction saw record breaking bids with Pant pocketing ₹27 crore
Nadal wanted low-key retirement
WE DID WHAT HE WISHED: INT'L TENNIS FED
At Rs 27cr, Rishabh is costliest buy in history
IPL AUCTIONS BEGIN AT JEDDAH
Nationwide film fest to celebrate Raj Kapoor's birth centenary
Bollywood actor Ranbir Kapoor emphasised the importance of staying connected to one's roots while announcing a nationwide film festival to honor his grandfather, the legendary filmmaker Raj Kapoor.
IT'S BUSSIN'!
redBus seized India's digital momentum to bridge a crucial gap in travel convenience. Pallavi Chopra tells us their story.
The Paper Ganesha Effect
Many popular Indian festivals have a track record of not being nice on nature. Here's a campaign that did its bit to change that narrative.
Riding New Frontiers
The motorbiking community has a lot in common with cowboys. Nitin Chhabra tells us how, through tailored messaging, they're getting Wrangler to resonate with the Indian audience.
SAIRA RAHMAN CLEARS THE AIR
After she announced her separation from Grammy and Oscar winning music composer AR Rahman, Saira Rahman revealed that she had been physically unwell for the last couple of months and wanted to take a break from AR.
SINGER ZAYN MALIK pays tribute to Liam Payne
Singer Zayn Malik, who had postponed the US leg of his Stairway to the Sky tour following the demise of Liam Payne, has returned to the stage and paid tribute to his One Direction bandmate, who died on October 16 at age 31, reported People.
IFFI premieres Subhash Ghai's Gandhi
Manoj Bajpayee stars in Subhash Ghai's short film Gandhi, exploring modern perspectives on Mahatma Gandhi
