The hairstylist responsible for Argentina's most famous sideburns believes people don't always vote based on what they hear: "They vote with what they see." With that in mind, Lilia Lemoine used her scissors to turn the man she wants as the country's next president-wild-haired celebrity economist Javier Milei - into what she considers an irresistible proposition: a South American fusion of Elvis Presley and the clawed mutant Wolverine.
"He looks like Wolverine. He acts like Wolverine. He's like an anti-hero," explained Lemoine, a professional cosplayer who is the image consultant for the eccentric hard-right libertarian seemingly poised to lead the region's second-largest economy.
Lemoine saw striking similarities between Milei and the volatile Marvel character. "[Wolverine] is very loyal and brave... He can get really mad and be aggressive with his enemies - but only when he's attacked," she said, insisting Milei also had a softer side. "He's adorable. He opens the door for you. He always speaks in a nice tone."
Esta historia es de la edición October 20, 2023 de The Guardian Weekly.
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