Dear little bunny: Lindt mini rabbit is 'costliest treat this Easter'

It's the bite-sized bunny that could take a big chunk out of your Easter budget. Cost-conscious chocaholics might want to steer clear of Lindt's tiniest golden rabbit after a Guardian investigation found that pound-forpound it seems to be the priciest Easter treat on supermarket shelves.

- Hilary Osborne

The Lindt Gold Bunny Mini Milk Chocolate weighs in at just 10g - it's so light that when the Guardian went shopping it failed to register on the shop's self-checkout. But price-wise it's a heavyweight: across the main supermarkets we couldn't find any Easter chocolate on sale at a higher cost per 100g.

In Waitrose, buying a single 10g bunny will cost you 75p - the equivalent of £7.50 per 100g.

It makes the tiny treat more than twice as expensive per gram than its 100g-sized cousin, which the retailer has reduced by 60p to £3.15, and a 100g bar of Lidl Excellence dark chocolate which sells for £2.75.

You get more buck for your buck - or doe for your dough - with a Waitrose offer of two 10g rabbits for 90p, but even then the cost per gram is higher than most Easter gifts on sale.

At Asda, where the bijou bunny retails for 60p, or two for £1 (£6 or £5 per 100g) shoppers have given it short shrift. Comments on the shop's website include "Absolutely miniscule, blink and you miss" and "Avoid.