Edinburgh festival's director cuts prices to broaden appeal
The Guardian|March 08, 2024
Nicola Benedetti, the director of the Edinburgh international festival, has cut ticket prices, increased opportunities for youth participation and added more "beanbag concerts" in a renewed effort to broaden its appeal.
Severin Carrell
Edinburgh festival's director cuts prices to broaden appeal

Benedetti, a Grammy-award winning violinist, said this August's festival would offer a new "audience manifesto" designed to make it more open, affordable and immersive.

Featuring operas such as the Marriage of Figaro, contemporary Brazilian dance from Grupo Corpo, and the singer-songwriter Cat Power's recreation of Bob Dylan's Royal Albert Hall concert in 1966, the festival will offer a range of price cuts.

More than half of tickets will cost £30 or less, with £10 tickets for every performance, while 2,000 free tickets will be distributed to young people.

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