The Soho club’s first outpost will be located at Bretton Hall in Wakefield , a former arts education facility within the grounds of the Yorkshire Sculpture Park , which will be converted into a club and hotel with about 60 rooms.
The appearance of the most London of brands in the Rhubarb Triangle may raise a few eyebrows but Ewan Venters, the CEO of Artfarm and Hauser & Wirth , said the move to Yorkshire mad e more sense than an oft- mooted international expansion.
“Why would we go to America fi rst, why wouldn’t we want to go to the north of England?” he said, before getting in a gentle dig at his competitors . “I wanted to avoid the Cotswolds because that doesn’t represent our membership.”
The Groucho Club was founded in 1985 by a group of publishers and agents including Carmen Callil and Liz Calder , and has 5,000 members . It welcomed female members, something that was anathema to London’s male members’ clubs, while fostering a creative membership that included everyone from members of Blur and Damien Hirst to Tracey Emin and Francis Bacon .
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