Allemannsretten - which gives Norwegians the legal right to camp, swim, ski and walk freely in nature, regardless of who the landowner is - provides the basis of friluftslivet (outdoor life), seen as foundational to the mountainous country's culture.
But an initiative to extol these benefits to international tourists has met with strong criticism. Regional tourism bosses say it could lead to a surge of unregulated traffic and camping, putting too much pressure on the natural environment.
Innovation Norway, owned by the Norwegian state, said it had wanted to "highlight the part of Norwegian culture that is about using nature" by putting outdoor activities at the centre of the campaign.
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