The rumbling started soon after Spain's 1-0 victory over England in the World Cup final on Sunday. As the Spanish team collected their gold medals, Luis Rubiales, the president of the Spanish football federation, grabbed the forward Jenni Hermoso by the head, pulling her towards him and planting a kiss on her lips.
Soon after, Hermoso said on a live stream that she "didn't like it". She later added: "But what can I do?"
Video of the unwanted kiss circulated swiftly online, sparking outrage at home and abroad. The minister of equality in the caretaker government, Irene Montero, described it as "a form of sexual violence that we women suffer on a daily basis and until now has been invisible". She added: "We can't normalise this."
Her view was backed by Nadia Tronchoni, who leads sports coverage at the newspaper El País. "It's an intrusion," she wrote. "An invasion of one's personal space. Without consent. An aggression."
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