Tweet, eat, repeat Musk's week on X and what his posts reveal about him
The Guardian|August 17, 2024
Elon Musk doesn't stop tweeting. Over just seven days last week, he made nearly 650 posts to the social network he bought in late 2022 and half-heartedly rebranded as X.
Alex Hern
Tweet, eat, repeat Musk's week on X and what his posts reveal about him

In addition, he spent nearly three hours battling through technical problems he would later attribute to an unproved hacking attack in order to host a "conversation" with Donald Trump, as well as livestreaming himself playing a couple of hours of Blizzard's swords-and-sorcery game Diablo IV.

The sheer volume of his content would be impressive enough on its own, but even as someone so addicted to posting that he spent more than the budget of the Manhattan project to buy the site, Musk's consistency is alarming.

For the week of tweets analysed by the Guardian, there was one 90-minute time period - between 3am and 4.29am local time - when he never posted on any day of the week. He posted at 4.41am on a Saturday morning, at 2.30am on a Wednesday night, and at 11pm six days out of seven.

Musk's longest continuous stretch without tweeting - with a different person, it might be safe to call this "bedtime" - was just seven and a half hours, with a lie-in until 8.10am after a late-night posting session.

His shortest overnight break, on Saturday night, saw him logging off after retweeting a meme comparing London's Metropolitan police force to the Nazi SS, before bounding back online four and a half hours later to retweet a crypto influencer complaining about jail terms for protesting Britons.

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