We expect 2025 to be a strong year for us in India: Toyota
The Morning Standard|December 23, 2024
AT a time when most automakers are grappling with sluggish demand, Toyota Kirloskar Motor (TKM) is achieving impressive double-digit sales growth each month. This success is driven by its strong SUV portfolio and the strategic partnership between its parent company, Toyota Motor Corporation, and Suzuki Motor Corporation. The Japanese automaker is set to surpass the 3 lakh annual sales milestone in the financial year 2025 and expects this robust growth to continue into the next fiscal year. Unlike other carmakers focusing heavily on electrification, TKM has adopted a unique strategy by offering a broader range of green powertrain options, emphasizing its ultimate goal of reducing carbon emissions. In an interaction with TNIE's Arshad Khan, Vikram Gulati - Country Head of TKM and Sabari Manohar - Vice President of Sales at TKM discuss Toyota's growth in India, their approach towards different powertrains and investments by the company. Edited excerpts:
Arshad Khan, Vikram Gulati
We expect 2025 to be a strong year for us in India: Toyota

Competition is launching one EV after another. When can we see an EV from Toyota?

Toyota's journey with electric vehicles (EVs) started as early as 1997. Next year, we are poised to sell approximately 1.5 million EVs globally, reflecting the progress and leadership we've established in this domain. EV technology itself is not a challenge for us, given our experience with selling over 29 million electrified vehicles worldwide, most of which are hybrids. Our approach is not tied to a specific technology but rather to meeting societal needs. We aim to provide practical and greener solutions that align with societal demands, national goals, and the aspirations of consumers. For us, all technologies are open.

What do you think will be the mix between different powertrains in the next five years or so?

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