IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
Esta historia es de la edición December 08, 2024 de The New Indian Express Bengaluru.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 08, 2024 de The New Indian Express Bengaluru.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Chelsea's Mudryk fails drugs test: Club
CHELSEA forward Mykhailo Mudryk has failed a doping test, the Premier League club said on Tuesday, as reports stated the Ukraine international has been provisionally suspended.
NIA court convicts 3 IM operatives
THE SPECIAL Court for NIA Cases convicted three Indian Mujahideen (IM) operatives for hatching a conspiracy to carry out blasts ahead of the then US President Barack Obama's visit to India for Republic Day in 2015, as per instructions from Pakistan.
Hopcoms outlets on the verge of closure
GOING by the current trend of online platforms and private players selling vegetables and fruits procured directly from farmers at competitive prices, outlets of the Karnataka government-owned Horticultural Producers' Cooperative Marketing and Processing Society (Hopcoms) are on the verge of closure.
Farmers' suicides can't be stopped by curing depression
ARCHING in the Dark, Kinshuk Surjan's moving and inspiring documentary on the widows of farmers who died by suicide in Maharashtra, won accolades in several film festivals across the world.
Upendra dedicated his life and soul to this project: Priyanka Upendra
The grand pre-release event of Upendra's much-anticipated UI was a star-studded affair, attended by Sandalwood's biggest names, including Dr. Shivarajkumar, Duniya Vijay, and Dhananjay, among others.
A Man on the Inside to return for S2
AFTER its successful debut earlier this year, Netflix has renewed its series A Man on the Inside for another season.
SRIIMURALI COLLABORATES WITH PEOPLE MEDIA FACTORY ON A BIG-BUDGET FILM
This film will be made as the production house's 47th project and an announcement was made on the actor's birthday
Where do ideas come from?
Someone who has to write articles and perform jokes regularly, my work depends on 'getting ideas'.
Roopesh Shetty's Adhipathra locks its release date
IGG Boss winner and actor Roopesh Shetty's much-anticipated film Adhipathra is all set to hit screens across Karnataka on February 7 next year.
BEHIND THE RAINBOW
The Queer Caravan, a group of six poets from Germany, India and France, recently took to stage to reimagine queer futures that move beyond sadness and tragedy to embrace joy and hope
