Embroidered love, stitched values
The New Indian Express Hyderabad|December 12, 2024
VERY day is a celebration in India. From the birth of a child to weddings and festivities, each milestone is celebrated with pomp and show in every household.
EESHNA DASHOTTAR
Embroidered love, stitched values

Fashion, therefore, becomes integral to every occasion, making sure that no celebration is bereft of vibrancy and glamour. Adyaaye, the newly opened fashion store in Hyderabad, makes these Indian festivities extra special through fashion.

Adyaaye offers a wide-ranging collection of menswear, womenswear, and kidswear, curated to make every person shine in style. It was founded by Jain siblings Chandresh and Ritessh. As the name suggests, Adyaaye is the next chapter or an extension of the city's legacy fashion brand Gavins.

Motivated by their father's journey with Gavins, the brothers established Adyaaye with the aim of bringing premium fashion trends to all at the best prices. Located in the lane of Banjara Hills that is studded with famous labels and designer boutiques, Adyaaye gains an edge as they bring quality fashion and great deals in that market.

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