HOW EFFECTIVE IS PERVASIVE ADVERTISING?
The New Indian Express Kannur|December 15, 2024
I was recently on a boat ride on the Ganga at Varanasi, nostalgically looking at the ghats—the most beautiful riverfront one can see for miles.
ANURADHA GOYAL
HOW EFFECTIVE IS PERVASIVE ADVERTISING?

The view was marred by bright advertisements of guest houses, sari shops, and travel companies. Almost every boat had an ad painted on it—a jarring interruption in my spiritual sojourn that sent me back to where I came from.

Our urban landscapes back home are full of advertisements. Once upon a time, we recognized taxis as black-and-yellow and autos as green-and-yellow; but now they sell all visible space on their vehicles to advertisers. The same goes for buses or metro trains. On bus boarding stations, you sometimes struggle to read the name of the station, hidden somewhere between advertisements if not overwritten by them. Our night skies are lit up with neon and backlit signage.

Coming to digital real estate, you open any screen and are bombarded with ads of all kinds. Even e-commerce portals, whose primary job is to sell products, are full of ads of other products. When you search for a product you want, all you get is their competing ones that have paid the portal to put them on top.

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The New Indian Express Kannur

Words of Wisdom for Yashasvi

During a net session ahead of the Boxing Day Test in Melbourne, Kohli, Rahul and coach Gambhir give pep talks to Mumbai batter, who has struggled to spend time in the middle

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The New Indian Express Kannur

Three-star Blasters down Mohammedan

KERALA Blasters FC players delighted the home crowd to record a dominant 3-0 win over Mohammedan SC in the Indian Super League at the Jawaharlal Nehru Stadium here on Sunday.

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1 min  |
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The New Indian Express Kannur

Man Utd humiliated, Chelsea held

MANCHESTER UNITED crashed to a humiliating 3-0 home defeat to Bournemouth in the Premier League on Sunday as Ruben Amorim lost for the fourth time in his nine games in charge of the troubled Old Trafford club while Chelsea were held to a goalless draw at Everton.

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December 23, 2024
The New Indian Express Kannur

The making of fast bowler Boland: Cult hero of MCG

ON a hot Saturday afternoon at the AH Butler Oval, Frankston Peninsula Cricket Club was playing against Camberwell Magpies Cricket Club in the local game on the outskirts of Melbourne.

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3 minutos  |
December 23, 2024
The New Indian Express Kannur

Mandhana climbs another mountain as India beat West Indies

THERE is a famous bridge that connects the city of Sangli with the rest of the world on the river Krishna called Irwin Bridge.

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2 minutos  |
December 23, 2024
The New Indian Express Kannur

Nat'l badminton: Unseeded Adarshini enters semifinals

TAMIL NADU'S Sathish Kumar K, who's the No 1 seed, and Adarshini Shri NB entered the semifinals of the Senior National Badminton Championships in Bengaluru.

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1 min  |
December 23, 2024
The New Indian Express Kannur

KNOW LINEAR AND LATERAL THINKING

S a result of geopolitical tensions, scheduled general elections in India during the mid-year and in the USA towards the end of the year as well as valuations that had sky-rocketed, volatility during 2024 was anticipated by many of us.

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2 minutos  |
December 23, 2024
The New Indian Express Kannur

IS ALGORITHMIC TRADING FOR YOU?

FINANCIAL KNOWLEDGERAJAS KELKAR(The author is editor-in-chief at www.moneyminute.in)TECHNOLOGY should expand the scope of human skills. There are things that you can do yourself using your skills. You can use technology to support your skills and create something even more potent than before.

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2 minutos  |
December 23, 2024
The New Indian Express Kannur

Credit card defaults could hurt you badly now

With apex court rejecting 30% cap on card interest rates, issuers will now have more flexibility to set rates

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2 minutos  |
December 23, 2024
The New Indian Express Kannur

Banks' profits spike in first 9 mths of 2024

BANKS have raked in as much as ₹2.7 lakh crore in net income in the first nine months of 2024.

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2 minutos  |
December 23, 2024