Pru Life maintains lead in annualized premiums
The Philippine Star|November 21, 2024
Pru Life UK continued to lead the insurance industry in terms of new business annualized premium equivalent (NBAPE) in the third quarter amid strong market presence.
KEISHA TA-ASAN

In a statement, Pru Life said it retained its spot among life insurers based on NBAPE as of end-June. During the period, the insurer recorded a NBAPE of P6.9 billion.

The NBAPE is a global standard used to determine the sales performance of life insurance companies in the country.

The total premium income from variable life insurance products of Pru Life also stood at P33.9 billion.

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