Tantuja sets designs on new-age but traditional women
The Statesman|September 06, 2023
Just a few weeks ahead of Bengal's biggest festival Durga Puja, Tantuja, West Bengal State Handloom Weavers' Cooperative Society, launched their new collection of sarees at its headquarters Tantuja Bhaban in Salt Lake on Monday. The sarees have been named Balaka, Mukta-Bihanga, Banabala, Swapnil, Chaturanga and Sahachari.
Tantuja sets designs on new-age but traditional women

Breaking from the paisley and flower motifs, the handloom major has incorporated geometric patterns as motifs.

Talking about the new collections in its kitty, managing director Rabindranath Roy, said that there is a greater demand for handloom products and their market survey indications predict higher sales this year.

"We are very confident that the sales are going to exceed previous year's figures as people are spending on clothes.

Customer footfall has increased across our showrooms. So, we expect greater sales this year.

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