The Dublin-based organisation, led by chief executive Alan Gilpin, could use the funds raised to invest in the US by creating a new league or investing in existing ones, the people said.
World Rugby first explored options in 2021, including selling a stake in the World Cup's commercial rights that would be used to fund other areas of the sport, Sky News reported at the time, but a deal never materialised.
The revival of talks would be a test of appetite for the sport in the US as it builds towards hosting the 2031 men's World Cup and 2033 women's World Cup.
The quadrennial men's tournament was won by South Africa in France in 2023 and is next scheduled to take place in Australia in 2027. It is by far the biggest generator of funds for the sport which turned professional in 1995.
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