Indonesia has put the spotlight on “creative economy” by setting up a ministry for promotion of Cultural and Creative Industries. Manish Chand caught up with Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno at his office in Jakarta to discuss prospects of collaboration between India and Indonesia in this emerging area. In this interview, Minister Uno highlights cultural affinities between India and Indonesia and advocates setting up of joint creative hubs to realise the full potential of creative economy. Looking ahead, Minister Uno views the upcoming World Conference on Creative Economy in Tashkent as the key for global partnerships and innovation.
Q: Indonesia is probably the only country that has a full fledged Ministry of Tourism and Creative Economy. What are your plans to accelerate the creative economy in Indonesia in the coming months?
A: We have placed significant emphasis on the creative economy because it contributes to around 8% of our GDP. Indonesia benefits from the employment of about 25 million people, or more than 10% of its workforce, in the creative economy sector.
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