Govt unveils norms to curb fake reviews on ecomm sites

Guidelines To Cover Portals Of Travel, Tourism & Eateries

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New Delhi: From November 25, all e-commerce players, travel and ticketing portals, and online food delivery platforms will have to voluntarily disclose all paid or sponsored reviews about the products and services offered on their portals, as per the government’s newly framed standard on online reviews. Such entities also can’t publish reviews that have been “purchased” or “written by people employed for this purpose”.

The government on Monday unveiled the new standard on “Online Consumer Reviews” and ratings made by the Bureau of Indian Standards (BIS) in its bid to curb the menace of fake and deceptive reviews of products and services. This will be applicable even for independent third-party entities that post such reviews on any online platform.