Apple puts new focus on iPad lineup
Toronto Star|May 08, 2024
Tech giant launches AI-focused Pro and larger Air models as sales slump
MARK GURMAN
Apple puts new focus on iPad lineup

The new iPad models end Apple's longest drought in new iPad releases since co-founder Steve Jobs first introduced the device in 2010. The lineup was previously updated October 2022.

Apple Inc. unveiled a new artificial intelligence-focused iPad Pro and a larger iPad Air, aiming to reinvigorate a tablet lineup that has languished over the past two years.

At an online launch event Tuesday dubbed “Let Loose,” the company introduced the first redesigned version of the iPad Pro since 2018. The new model is thinner, includes a crisper Ultra Retina XDR screen with OLED technology, and has a faster M4 chip that can handle AI tasks. The new iPad Air looks like the prior version, but with a larger screen-size option and the M2 processor.

The new 13-inch iPad Pro has a depth of 5.1 millimetres, which the company said makes it the thinnest Apple product ever. The bigger version is a quarter-pound lighter than its predecessor, while the 11-inch model weighs under one pound.

The unveiling ends Apple’s longest drought in new iPad releases since co-founder Steve Jobs first introduced the device in 2010. The lineup was previously updated October 2022, when Apple added a faster chip to the iPad Pro and rolled out a redesigned low-end model.

Apple is looking to pull the iPad out of a severe slump. The device’s sales were particularly weak last quarter, when they plunged 17 per cent and missed analysts’ estimates, but Apple predicted iPad revenue would rebound in the current period.

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