Canada's telecom sector betting on AI

Customers increasingly likely to encounter technology

- SAMMY HUDES

Hadi Skalli, managing director of data and AI for professional services firm Accenture, said generative AI can help “transform” the telecommunications sector at a time when companies are under financial pressure.

Canada’s telecommunications sector is poised to ramp up its use of artificial intelligence to find ways to save costs, simplify customer experiences and increase revenues, industry watchers say.

The role of AI was a major theme at last month’s Canadian Telecom Summit in Toronto, where representatives from Canada’s major carriers, manufacturers and researchers converged for the annual three-day conference.

While responsible use of the technology remains an area of concern, attendees heard that telecom consumers as well as those who work in the sector are likely to increasingly encounter AI in the years to come.