Running a well-oiled, properly organised photography business is the best way to give yourself a competitive advantage. Maintaining a professional appearance is key to securing clients, as if you’re late to an appointment or realise that you’ve double-booked a shoot last minute, that client is unlikely to give you a second chance.
Being organised also helps you to see exactly what jobs you have lined up throughout the year and gives you a good indication of whether you have the scope to take on more work, meaning you can optimise your workflow and maximise profits.
Having a full calendar of work may sound like the ideal scenario, but if you’re overbooked and spreading yourself too thinly, you may end up having to drop a shoot at the last minute due to time constraints or rush your work to meet a tight deadline. This could lead to a drop in the quality of your output, potentially deterring a client from booking you again.
When done right, an organised workflow will help you keep on top of your accounts and paperwork, and make managing your books as stress-free as possible. Here are my top tips to help you schedule photo assignments, manage budgets and keep everything efficient so you can maintain a professional brand image and boost profitability.
Budget with a spreadsheet
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