One day, Lovevery Co-Founder/CEO Jessica Rolph was watching her baby play with a purple plastic cow with flashing lights, when a question popped into her head: Why do toys like this exist and what do they do for development?
“I felt pretty confident about how my baby’s food was helping his body grow, but I wasn’t so sure about how his toys were helping his brain grow,” Rolph said.
A short time later in 2017, Rolph and her cofounder, Roderick Morris, developed Lovevery’s first product, the Play Gym.
Today, Lovevery’s holistic early learning program includes dozens of products across its line of play kits and other standalone items. The company currently has over 270,000 active subscribers in more than 30 markets worldwide.
The Science Fueling the Inspiration
The original research that inspired the product line was Dr. William Staso’s thesis, Current Research Findings on the Neurological Development of Infants. Rolph used Stetos’ research as a foundation for her prototype line of cognitively stimulating children’s play kits. After a few more years of research and development. Lovevery was ready to hit the shelves in the national marketplace.
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