HAS CLASSIFIED KILLED THE FRONT DERAILLEUR?
Bicycling South Africa|May/June 2023
AFTER ENTERING INTO AGREEMENTS WITH MAJOR WHEEL BRANDS, JOINING THE WORLD TOUR AND ATTRACTING SOME HIGH-PROFILE INVESTORS, CLASSIFIED'S POWERSHIFT HUB MIGHT JUST SOLVE THE ISSUES OF 1X AND 2X DRIVETRAINS
MOLLY HURFORD & JON MINSTER
HAS CLASSIFIED KILLED THE FRONT DERAILLEUR?

When Classified first launched its Powershift hub in 2019, the concept was revolutionary.

The hub allowed road and gravel cyclists to skip their front derailleur by integrating a wireless two-speed shifting system into the rear hub, in addition to the standard 11- or 12-speed rear cassette. Effectively, it doubled the gear ratio that the rear hub could run, while doing away with a double chainring up front.

While this technology was exciting, it had one major drawback: it was only offered with Classified’s in-house road and gravel wheels. Last year, however, the company branched out and started working with DT Swiss, Mavic, Fast Forward, Enve, Reynolds, Boyd Cycling and Spinergy to bring Powershift-ready wheels to market. And more recently, Nick Evans – the chairman of Rapha, who invested personally in the apparel company in 2006 when it had a staff count of five – has poured €10 million into Classified via his private equity firm Active Partners.

Esta historia es de la edición May/June 2023 de Bicycling South Africa.

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Esta historia es de la edición May/June 2023 de Bicycling South Africa.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

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