Before you react, allow me to at least clarify my statement. Cast your mind back to March of this year. Do you remember Giro launching a gloriously over-the-top time-trial helmet at TirrenoAdriatico? How could you forget? The thing basically broke the internet for a few days and had every style critic on social media up in arms about how cycling has lost its elegance.
The helmet appeared hot on the heels of a spate of very aero-looking and clearly timetrial-inspired helmets that were being used by pros in gasp!-mass-start races. It also spurred some interesting conversations at Bicycling. A few brave folks on staff spoke up in defense of the helmets in the name of keeping time-trial tech weird. However, the general reaction was negative and, in my understanding, primarily focused on aesthetics.
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