GOOGLE'S AD SALES SLOW DRAMATICALLY, ERODING PARENT'S PROFIT
AppleMagazine|October 28, 2022
Summertime revenue growth at Google's corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.
GOOGLE'S AD SALES SLOW DRAMATICALLY, ERODING PARENT'S PROFIT

Alphabet Inc., which owns an array of smaller technology companies in addition to Google, this week posted revenue of $69.1 billion for the July-September quarter, a 6% increase from the same time last year.

It marked the first time Alphabet's year-over-year quarterly revenue has risen by less than 10% since the April-June period of 2020. At that time, the advertisers that generate most of its revenue pulled in their reins because of the economic uncertainty during the pandemic's early months.

Google's ad sales weakened even more dramatically than Alphabet's overall revenue. Ad revenue totaled $54.5 billion, up just 2.5% from the same time last year. In another sign of more challenging times, YouTube's quarterly ad sales decreased 2% from last year, the first time the video site's revenue has regressed since Google began disclosing its results in 2019.

The revenue slowdown also created a drag on Alphabet's profits. The Mountain View, California, company earned $13.9 billion, $1.06 per share, a 27% drop from the same time last year. Both revenue and earnings per share fell below projections of analysts surveyed by FactSet.

Alphabet's shares declined nearly 7% in extended trading after the numbers came out. The stock price has plummeted by more than 30% this year, erasing about $600 billion in shareholder wealth.

Esta historia es de la edición October 28, 2022 de AppleMagazine.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 28, 2022 de AppleMagazine.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE APPLEMAGAZINEVer todo
UBER TEAMS UP WITH WAYMO TO START SELLING DRIVERLESS RIDES IN AUSTIN, TEXAS
AppleMagazine

UBER TEAMS UP WITH WAYMO TO START SELLING DRIVERLESS RIDES IN AUSTIN, TEXAS

Uber shifted gears in Austin, Texas, earlier this week, launching a landmark service that lets riders hail driverless cars through its app, thanks to a partnership with Waymo, the autonomous vehicle arm of Google’s parent company, Alphabet.

time-read
5 minutos  |
March 07, 2025
Invites A HANDY NEW IPHONE APP FOR EVENT PLANNING
AppleMagazine

Invites A HANDY NEW IPHONE APP FOR EVENT PLANNING

Apple is taking social gatherings to the next level with Invites, a dynamic app designed to help users create custom invitations, manage events, and engage in shared moments.

time-read
4 minutos  |
March 07, 2025
SOCIAL MEDIA BLOCKS FOR MINORS IN THE U.S.: A NATIONAL DEBATE ON KIDS AND TECH
AppleMagazine

SOCIAL MEDIA BLOCKS FOR MINORS IN THE U.S.: A NATIONAL DEBATE ON KIDS AND TECH

Across the United States, lawmakers and families alike are wrestling with a critical question: should minors be barred from social media to protect their well-being?

time-read
6 minutos  |
March 07, 2025
SEVERANCE SEASON 2 ON APPLE TV+: MIND-BENDING DRAMA HITS NEW HEIGHTS
AppleMagazine

SEVERANCE SEASON 2 ON APPLE TV+: MIND-BENDING DRAMA HITS NEW HEIGHTS

Apple TV+’s Severance has taken the streaming world by storm this week, solidifying its place as the platform’s most-watched series ever, surpassing even Ted Lasso’s three-season run, Apple proudly announced last month.

time-read
4 minutos  |
March 07, 2025
PRIVATE LUNAR LANDER BLUE GHOST TOUCHES DOWN: A NEW MOON MILESTONE
AppleMagazine

PRIVATE LUNAR LANDER BLUE GHOST TOUCHES DOWN: A NEW MOON MILESTONE

Earlier this week, the moon welcomed a new visitor as Firefly Aerospace's Blue Ghost lunar lander nailed a soft touchdown, marking a historic win for private space exploration.

time-read
4 minutos  |
March 07, 2025
TESLA MODEL Y: ELECTRIC CHAMP RECHARGES ITS CROWN WITH NEW UPGRADE
AppleMagazine

TESLA MODEL Y: ELECTRIC CHAMP RECHARGES ITS CROWN WITH NEW UPGRADE

Tesla’s Model Y has roared through the automotive landscape like an electric juggernaut, clinching the title of the world’s best-selling vehicle in 2023 and solidifying its dominance with a sleek upgrade that rolled out recently.

time-read
2 minutos  |
March 07, 2025
IOS 18.4 BETA 2: HERE'S EVERYTHING NEW
AppleMagazine

IOS 18.4 BETA 2: HERE'S EVERYTHING NEW

Apple has rolled out the second developer beta of iOS 18.4 this Monday, March 3, offering a fresh batch of enhancements and refinements to its mobile operating system, now available for testing among registered developers.

time-read
5 minutos  |
March 07, 2025
MICROSOFT SHUTTING DOWN SKYPE IN MAY: A 22-YEAR LEGACY ENDS
AppleMagazine

MICROSOFT SHUTTING DOWN SKYPE IN MAY: A 22-YEAR LEGACY ENDS

Microsoft dropped a seismic announcement confirming it will shutter Skype, the pioneering internet calling service, on May 5, 2025— ending a 22-year run that reshaped how the world connects. The company is steering users toward Microsoft Teams’ free consumer version, part of a broader strategy to streamline its communications offerings under a single banner.

time-read
4 minutos  |
March 07, 2025
TSMC'S BIG U.S. BET: $100 BILLION FUELS CHIPMAKING SURGE
AppleMagazine

TSMC'S BIG U.S. BET: $100 BILLION FUELS CHIPMAKING SURGE

Taiwan Semiconductor Manufacturing Company (TSMC), the world’s top chipmaker, unveiled a massive $100 billion investment to expand its U.S. operations this Monday, March 3, standing alongside President Donald Trump at the White House.

time-read
3 minutos  |
March 07, 2025
NEW MACBOOK AIR AND MAC STUDIO UNLEASH M4 MIGHT
AppleMagazine

NEW MACBOOK AIR AND MAC STUDIO UNLEASH M4 MIGHT

Apple sprang into action earlier this week, unveiling two powerhouse Macs that redefine performance in their respective lanes: the MacBook Air with the M4 chip and the Mac Studio armed with M4 Max and M3 Ultra processors.

time-read
5 minutos  |
March 07, 2025