The convenience and hassle-free traits of these items have played the role of a catalyst in establishing them as perfect snacks, munchies, and breakfast options. In 2020, the global market of biscuits and cookies stood at $ 51 billion. Specifically, in India, it was estimated to be $ 5.28 billion. Out of this, the sole Indian market share of cookies was around 25%. These figures are proof of the love people have for their quick, crunchy and delicious cookies.
However, this industry has undergone dramatic changes. Modern-day consumers, being the drivers of this transformation, are no longer simply chasing taste. They are looking for healthy indulgences that offer them the best of both worlds health and deliciousness. Customers have become watchful of every bite they take and want to know about all the ingredients used in producing the commodity. Further, they are no longer satisfied by the jaded flavours of yesterday and are continuously looking for newer variants. These changing preferences have urged the cookie industry to think out of the box and become vigilant about each step entailed in its production process.
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