MIO GEAR PLAYGROUND - CHALLENGING THE TOUGHEST PLAYERS IN CEBU!

Coming from the Mio Gear: Play Your Tough campaign launch in Manila, Yamaha Motor Philippines (YMPH) set the playground in Cebu to create more avenues for those who want to prove their toughness.

The concept behind Play your Tough' follows the passion of anyone who rides their way out from different struggles in life, whether in sports, urban, or outdoor lifestyle. YMPH created this campaign for everyone to embody grit, resilience, and a tough attitude with their own Mio Gear motorcycle.

#PlayYourTough: What’s in the Mio Gear Playground?

Yamaha built the playground in the center of SM City Cebu Northwing. Hosted by Rizza Diaz and the local Cebuana Host, Christine Fernandez, the Mio Gear Playground became part of the mall goers’ weekend. Within the playground, YMPH exuded a street style-themed display of the newest Mio Gear color variant, a Spartan obstacle course, a basketball court, and an esports battle-ready setup.