Today, electric vehicles (EV) are fast emerging as the favoured choice for motorists the world over who are seeking lower cost of ownership, higher efficiency, innovative features, and increased sustainability from their vehicles. All thanks to the burgeoning charging network, EV owners are now never too far from a charging station in urban areas.
India, for example, has over 10,000 public charging stations across the country, and this number is growing with every passing day. Lithium-ion batteries, by virtue of their high energy density, coupled with highly efficient permanent magnet synchronous motors, have endowed modern electric vehicles with a practical range and exhilarating performance, in addition to being low on maintenance and easy on the wallet.
▾ Tides of change
The only constant is change, and the evolving customer preferences are testament to this fact. The EV buyer is well connected, well-travelled and most importantly, well aware of the world around them. Climate change is a global concern, and for the discerning EV consumer of today, sustainability has metamorphosed from a mere buzz word to a complete way of life. Ecological consciousness has percolated into every facet of a consumer’s existence, right from the clothes they wear to the cars they drive.
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