The earliest direct-drive record player I’ve discovered is Garrard’s Model 201 from 1930. It only played 78s. In their advertising, Garrard claimed the 201 was the world’s first “transcription turntable.” It employed Garrard’s latest in a line of what they called “prestige” motors: an AC-induction “Super Motor.” Garrard described the 201’s platter as “plush covered” and said it was “popular with HiFi enthusiasts and used by the BBC.” The 201 was superseded by the 201A, which rotated at both 78 and 33 1/3rpm.1 The venerable Garrard 301 that followed was an idler-drive design.
The next direct-drive turntable I know of is the solid-chassis Technics SP-10, which was introduced to recording studio and radio station markets in 1969. The SP-10 was quickly followed by Technics’s SL-1100, launched into professional DJ/ turntablist markets in 1971. This was followed by Technics’s SL-1200, introduced to home audio markets in 1972—which, coincidently, was the same year a Scotsman named Ivor Tiefenbrun launched his wood-plinthed belt-driven suspended subchassis Linn Sondek LP12 record player into Great Britain’s domestic audiophile market.
By 1975, Ivor in Glasgow had recruited legions of Brit-fi LP12 aficionados, and they were taking up arms and talking trash about direct-drive (DD) turntables, claiming that DDs were “noisy” and “couldn’t carry a tune.” Ivor claimed that DDs failed his toe-tapping “pace, rhythm, and timing” tests. The English-speaking audio press fell 100% for his belt-and springs pontifications.
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