Those one-time stars for Comcast's NBCUniversal cable television networks include USA, Oxygen, E!, SYFY and Golf Channel, as well as CNBC and MSNBC. Movie ticketing platform Fandango and the Rotten Tomatoes movie rating site would also become part of the new company.
Comcast telegraphed the potential shift last month as it released quarterly earnings.
Peacock will remain with Comcast, as will Bravo, which provides significant content for the Peacock streaming service.
Mark Lazarus, current chairman of NBCUniversal Media Group, will serve as the new entity’s chief executive officer. Anand Kini, the current chief financial officer of NBCUniversal, will take on the same title with the new company as well as the chief operating officer role.
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