The company wants to charge users about 10 euros ($10.50) a month to use Instagram or Facebook without ads on desktop browsers, the newspaper reported, citing unnamed people familiar with the proposal. Adding more accounts would cost 6 euros each.
Prices for mobile would be higher, at roughly 13 euros a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the newspaper said.
Meta reportedly is hoping to roll out paid subscriptions in the coming months as a way to comply with European Union data privacy rules that threaten its lucrative business model of showing personalized ads to users.
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