iMac M4

INTRODUCING THE FIRST APPLE DESKTOP READY FOR ADVANCED AI

APPLE SILICON, UPGRADED

The iMac has long been celebrated for its sleek design and impressive performance, but the new M4 chip takes things to a new level. Apple has designed the M4 to provide up to 1.7 times faster processing for everyday tasks and an even greater 2.1 times boost for demanding workloads such as gaming, video editing, and photo manipulation, compared to its M1 counterpart. This new chip’s core is the Neural Engine, which is over three times faster than its predecessor. This powers the iMac’s ability to handle AI and machine learning tasks more efficiently and enables its latest star feature – Apple Intelligence.

The M4 also boosts graphics performance, making the iMac a powerful tool for gamers and creative professionals. Users can expect smoother, more responsive gaming experiences and quicker editing of complex visual projects. With these performance upgrades, the M4 chip turns the new iMac into a versatile powerhouse, offering significant improvements across all tasks, whether multitasking between apps, rendering highresolution video, or running intensive design applications like Adobe Photoshop or Final Cut Pro.

BUILT FOR APPLE INTELLIGENCE

Perhaps the most significant feature of the new iMac is the introduction of Apple Intelligence. This personal intelligence system is not just another AI assistant; it’s a fully integrated part of the iMac experience, leveraging the power of the M4 chip to deliver highly personalized, context-aware suggestions and assistance to users. Apple Intelligence is designed to enhance how users work, communicate, and express themselves, with features that cater to everyday productivity and creative tasks.