EU Commission Vice President Vera Jourova said the ability of a new generation of Al chatbots to create complex content and visuals in seconds raises "fresh challenges for the fight against disinformation."
Jourova said she asked Google, Meta, Microsoft, TikTok and other tech companies that have signed up to the 27-nation bloc's voluntary agreement on combating disinformation to dedicate efforts to tackling the Al problem.
Online platforms that have integrated generative Al into their services, such as Microsoft's Bing search engine and Google's Bard chatbot, should build safeguards to prevent "malicious actors" from generating disinformation, Jourova said at a briefing in Brussels.
Companies offering services that have the potential to spread Al-generated disinformation should roll out technology to "recognize such content and clearly label this to users," she said.
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