Spotify has been giving its listeners breakdowns of their data since 2016. And each year, it’s become a bigger production — and internet sensation. Spotify said its 2023 Wrapped was the “biggest ever created,” in terms of audience reach and the kind of data it provided.
So, what will 2024 have in store? Here’s a look at what to know ahead of this year’s Spotify Wrapped.
WHAT EXACTLY IS SPOTIFY WRAPPED?
It’s the streaming service’s annual overview of individual listening trends, as well as trends around the world. Users learn their top artists, songs, genres, albums and podcasts, all wrapped into one interactive presentation.
The campaign has become a social media sensation, as people share and compare their Wrapped data with their friends and followers online.
Past iterations have provided users with all kinds of breakdowns and facts, including whether they’re among an artist’s top listeners, as well as a personalized playlist of their top 100 songs of that year to save, share and listen to whenever they’re feeling nostalgic.
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