The lower prices that began to roll out earlier this week affect more than 30 of the roughly 190 countries where Netflix’s steaming service is available — an expanse that has enabled the company to attract nearly 231 million subscribers. The areas getting lower prices include Middle East markets in Yemen, Jordan, Libya and Iran; European countries such as Croatia, Slovenia and Bulgaria, and sub-Saharan African markets.
Netflix isn’t changing its prices in any of its largest markets, including the U.S., where it has been regularly increasing its rates during the past four years to help offset the cost of an programming lineup that includes popular series such as “The Crown” and “Stranger Things.”
Although Netflix has established itself as the largest video streaming service, it has been vying for viewers with other deep-pocketed rivals that include Apple, Amazon and Walt Disney Co. at the same time stubbornly high inflation is causing more people to tighten their budgets.
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