EXPANDING INTO LIVE SPORT
Despite investing billions of dollars into original programming, Apple is yet to compete with the likes of Disney+, Amazon Prime, and Netflix, offering just a handful of original TV shows and movies compared to their catalogs of thousands of shows.
And Apple knew it: until recently, the company had been refunding those who subscribed to the service in the form of $4.99 monthly credits. Now, as Apple begins to ramp up work on the service and introduce more content, the company is considering new arenas to enter into. One of those is live sport, and following on from the success of Amazon Prime, which has in recent years secured the rights to key games like Wimbledon and the Premier League.
In the United Kingdom alone, where sports content is huge, Amazon gained almost 650,000 new subscribers after adding international rugby and football games to its service.
Now, Apple appears to be following the same trajectory, keen to replicate the success of Amazon in the United States. According to one report from Wedbush analyst Dan Ives, Apple is on an “aggressive hunt” for live sports content deals that could allow the firm to stream key games and fixtures on its Apple TV+ streaming service.
According to Ives, Apple decided to not buy a movie studio such as MGM, which was eventually snapped up by Amazon, which proves it sees live sports programming as a key part of its future success. Apple had been widely tipped to acquire the James Bond hitmaker to bolster its catalog and had reportedly offered more than $400 million to acquire streaming rights for the new No Time to Die film alone, but the company eventually sold out to Amazon and will continue theatrical releases of movies.
Esta historia es de la edición Techlife News #582 de Techlife News.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Techlife News #582 de Techlife News.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
OFFSHORE WIND INDUSTRY SAYS 'MISINFORMATION' FROM FOES IS A STRONG HEADWIND IT MUST FIGHT
The U.S offshore wind energy industry says it needs to fight back against disinformation being spread by opponents of wind farms.
HOW TO PROTECT YOURSELF FROM SCAMMERS OFFERING FAKE JOBS
Between finding openings, sending out your resume and interviewing, looking for a job is tough. Now a growing trend of scammers impersonating recruiters is making it even harder.
HOW TO PREPARE YOUR BODY AND MIND FOR THE END OF DAYLIGHT SAVING TIME
The good news: You will get a glorious extra hour of sleep. The bad: It’ll be dark as a pocket by late afternoon for the next few months in the U.S.
IN 'IBELIN' AND 'GRAND THEFT HAMLET,' VIDEO GAME REALMS DRAW FILMMAKERS WITH VIRTUAL CAMERAS
Film productions often wrestle with shifts in the weather, the threat of the crew going into overtime or the fading of a day’s light. Less common are concerns over the cast slipping off the top of a blimp.
RESEARCHERS SAY AN AI-POWERED TRANSCRIPTION TOOL USED IN HOSPITALS INVENTS THINGS NO ONE EVER SAID
Tech behemoth OpenAI has touted its artificial intelligence-powered transcription tool Whisper as having near “human level robustness and accuracy.”
WORLD SERIES GAME 3 AVERAGES 13.64 MILLION.BEATS 'MONDAY NIGHT FOOTBALL'
The World Series beat “Monday Night Football” in the battle for television viewers.
FITNESS APP STRAVA GIVES AWAY LOCATION OF BIDEN, TRUMP AND OTHER LEADERS, FRENCH NEWSPAPER SAYS
An investigation by French newspaper Le Monde found that the highly confidential movements of U.S. President Joe Biden, presidential rivals Donald Trump and Kamala Harris, and other world leaders can be easily tracked online through a fitness app that their bodyguards use.
GOOGLE'S MONEYMAKING MACHINE STILL PUMPING OUT MASSIVE PROFITS DESPITE MULTIPLE THREATS
Google is still thriving while the company navigates through a pivotal shift to artificial intelligence and battles regulators trying to topple its internet empire.
ROBERT DOWNEY JR. SAYS HE 'INTENDS TO SUE' ALL FUTURE EXECUTIVES WHO USE HIS AI REPLICA
Robert Downey Jr. doesn’t think Marvel executives would ever recreate his portrayal of Tony Stark using artificial intelligence. But if they did, he would lawyer up — even posthumously.
APPLE LAUNCHES THE IPHONE INTO THE AI ERA WITH FREE SOFTWARE UPDATE
Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.
