Brand USA, the nation's destination marketing organisation, held its 10th Sales Mission in India at the Westin Goa from January 22 to 25, 2024. The meticulously organised three-day event set the stage for impactful trade interactions. With a record-breaking delegation of 39 travel partners from the US, including 16 first-time delegates, it showcased the high value of India as a source market for the US. The growth of the mission is evident, starting with just five participants during its inception and expanding to its current size. The event's rich history underscores its consistent evolution, seeking innovative approaches for meaningful engagements between US suppliers and the Indian travel trade.
The eclectic mix of visiting partners highlighted the vast tapestry of experiences that the United States unfurls for avid travellers. Each participating entity offered a unique adventure, from the breathtaking red mountains of Utah to the old-world charm of Louisiana and the roaring majesty of Niagara Falls. While Miami beckons with its sun-kissed beaches and Art Deco charm, Los Angeles showcases a diverse cultural mosaic and Boston charms with its quaint brownstone elegance. Yet, this is just the tip of the iceberg. Magnificent National Parks, windy surfing beaches, distinguished educational institutions, fast-paced modern cities, magical theme parks, roaring sporting stadiums, and winding ocean drives, tick every box on a travel checklist, providing varied experiences on one single itinerary.
The Meteoric Recovery of India Market
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