No sooner than the borders opened up and the restrictions to travel were relaxed, Atout France started to engage on the B2B front with key stakeholders from the travel trade this included highly targeted familiarisation trips, B2B showcases in France, their first collaborative event with their Middle East and Israel office at the World Expo held in Dubai which had an Indian delegation as well. Influencer trips, media FAMS, digital campaigns, and select events were also initiated.
"In the coming months, we have our flagship event, our B2B showcase, Explore France that will take place in Udaipur next month after a gap of three years. For the first time, we have record participation of 42 French suppliers motivated to interact and engage with the Indian travel trade. In addition, we are also actively going to engage with the trade through our global E-learning programme scheduled to launch towards the end of the year. On the communication front, we are very active on our social media platforms and have a slew of communication initiatives and collaborations planned from now till the end of the year ensuring an active and sustained recall of Brand France through online and offline platforms," shares Sheetal.
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