Driven by the novel desire to emerge as an all-season tourist hotspot of India, Kerala Tourism has launched innovative campaigns and projects to revamp the flavour of how the state is perceived as a tourist destination. Renowned for its greenery and picturesque landscapes, the strategy is to now move towards experiential travelling, exploring village life and rebranding Kerala as a state beyond beaches and hills.
Esta historia es de la edición February 2023 de Travel Trade Journal.
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Esta historia es de la edición February 2023 de Travel Trade Journal.
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