The Maldives is a well-known and popular destination for honeymooners and couples, but in recent years it has transformed itself into a destination that has something for everyone. Fathimath Afra, Chief Marketing Officer of Maldives Marketing and Public Relations, during SATTE 2023, shared some insights into how the Maldives is evolving as a travel destination.
One of the things that sets the Maldives apart from other destinations is that it is always working to stay ahead of the game. Speaking to Travel Trade Journal, Afra shared, “The secret behind this is that we never stop working even during the pandemic we made sure that Maldives is safe and visible to the world.” The country has a lot to do to keep the momentum going, especially since India is their biggest market.
The Maldives’ Continuous Evolution
The Chief Marketing Officer also spoke about the Maldives’ efforts to spread awareness and cater to tier 1 and tier 2 cities. The country is no longer just an exclusive and high-end destination; it is now promoted as a luxurious destination with many options and experiences. The Maldives has a range of accommodation options, including the one-island, one-resort concept, local islands, and hotels, each offering a different experience.
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