The state of Utah in the USA has its niche as an outdoor and adventure destination and benefits from its growing popularity, which attracts both young and well-travelled tourists looking for a unique experience. The Rocky Mountaineer train completed its third year of operations connecting Moab to Colorado, and Utah Tourism finds this to be an attractive experience for the MICE and retired traveller groups. Utah is leading the world in designated Dark Sky parks and is witnessing new tour operators and resorts opening new Dark Sky viewing tours across the state to take in their Astro tourism offerings. Both of these attractions have gained prominence for the destination in 2023.
Confronting the Biggest Challenge
Leading the way for Utah tourism, the major challenge in 2023 was visa interview openings across top markets such as India, China, and Mexico as the U.S. Consulate looks to restaff their organisations post-pandemic. Given the substantial importance of the Chinese market for their overall international visitor impact, the sluggish recovery in the market has noticeably affected the state’s tourism, particularly in destinations well-equipped for charter bus tours.
Esta historia es de la edición December 2023 de Travel Trade Journal.
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Esta historia es de la edición December 2023 de Travel Trade Journal.
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