Tell us about Six Yards by Madhuri Dixit. What inspired you to launch this?
Everybody knows about my love for saris. And my association with Pernia's Pop-Up Shop is a celebration of that love and of the love for traditional work and the exquisite craftsmanship that goes into each sari. We have the best designers under one roof to create saris for us. My association with Purple Style Labs [owner of Pernia's Pop-Up Shop] goes deeper because they are very tuned into luxury lifestyle industry and have a keen knowledge of what Indian fashion consumers like.
You have romanticised saris both on screen and off screen. And somebody like you lending a voice to Indian textiles makes a huge difference. What more do you think can be done for the artisans to promote their work?
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