Beyond Beautiful

London-based makeup artist Vithya Visvendra spills the beans on how South Indian bridal makeup has evolved and ideas you must bookmark.

- Vithya Visvendra

Think of a South Indian bride, and it may conjure up stereotyped images. But like everything, the modern South Indian bride is not one you can confine to clichés. She embraces her traditions, but has a global mindset. It’s why her wedding makeup, too, has evolved. She’s rewriting the rules by sticking to what suits her. Vithya Visvendra of Vithya Hair and Makeup agrees. “With access to the Internet and social media, I find that there is a huge Western influence.