SIGN Matters - March - April 2015
SIGN Matters - March - April 2015
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In this issue
Advertisers, traditionally, have dictated the marketing narrative. However, with consumers increasingly taking charge of what they want to see and hear, traditional marketing is becoming less effective by the day. Marketers who understand their consumers well agree that content is key to attracting and retaining them. Advertisements, therefore, need to be about creativity and storytelling.
SIGN Matters Magazine Description:
Publisher: Enthralogy
Category: Business
Language: English
Frequency: Bi-Monthly
The editorial focus for Sign Matters is to engage and interconnect visionaries, business owners and signage professionals worldwide to answer the biggest questions on their mind, presented in the form of news, features, case studies, analyses, whitepapers, tutorials and commentaries.
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