Communicate - Quarter 2, 2020

In this issue

The programmatic advertising landscape is an intricate maze of players and technologies. Communicate sorts out through the good, the bad and the ugly, to understand how, and how well, this all works.

Communiquestion. We asked the industry: When you first heard about programmatic, what did you think it was?

Without stakeholders knowing, or doing anything about it, ad fraud is upending online advertising’s dynamics. Ad fraud expert Dr. Augustine Fou paints a troubling picture.

Communicate Magazine Description:

Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond. By providing in-depth news and analysis for professionals in the marketing, advertising, PR, and broader media and communications industries, the title offer an exciting way to reach this community. Communicate is published in association with Advertising Age, widely regarded to be the must-read publication among international advertising, marketing and media professionals