Like most businesses, yours started with the idea in mind of beginning locally, before going global.

But logistics, including currency, cultural differences, sourcing local talent and marketing to a distinctly new market can cause a headache.But you don’t want to let that stop you.

This Cheat Sheet features insights from Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite. Inside, you’ll learn a five step process to help your business expand into new markets.  

Expanding can be a bit frightening. This lesson is all about minimising common risks, enabling your business to go global.

Talking to the IT department is understandably stressful.

Your concern could be about the speed of your site, or security, or ease-of-use – leading you to seek out technical advice.

But the real problem is: you don’t know where to start! You don’t know the terminology, and when you start to talk, it gets worse. When your typically left-brained tech advisor starts to talk, it can begin to feel like you are at school again. 

In fact, such discussions can quickly devolve into feeling like you’re being lectured. 

And to think, all you wanted was a simple answer!

Recent advents in the realm of IT are making it easier for you, the business professional, to get on the same page.

Featuring insights from RackSpace Asia-Pacific CTO Alan Perkins, this CHEAT SHEET will help you understand the five big trends in the world of computing – so you’ll never be forced to endure a one-sided technology conversation again.

What are you doing to understand your customers?
Do you think that the vast majority of your customers are totally
satisfied with your company? Are you assuming they are in fact
happy customers? Do your sales show that the level of customer
satisfaction your company engenders is high?
The thing is, “satisfaction” is not enough in today’s highly
competitive marketplace. You have to know your audience, and
they need to feel personally validated as such.
This CHEAT SHEET comes to you courtesy of Dave Goldberg, CEO of
SurveyMonkey. This lesson is all about listening to customers and
learning to use what they tell you to delight them.
With this CHEAT SHEET, you’ll learn the right questions to ask to
better understand your customers and grow your business by
building loyalty.

Five Tech Trends for Business Owners Demystified - Alan Perkins

Five things to get right when Expanding into New Markets with Elsita Meyer-Brandt, Eventbrite's Head of New Market Expansion

Understanding your customers with Survey Monkey CEO Dave Goldberg

Not-So-Freaky-University (NSFU) is for business OWNERS, INNOVATORS and aspiring ENTREPRENEURS.  It is packed full of resources and awesome business courses entailing top business tips, focused and powerful video lessons by different industry leaders to tackle all your headaches.   Topics: Private Equity, Venture Capital, Angel Investing, Business Growth Ideas, Intellectual Property Management, Creative Marketing, New Media, Australian Innovation, plus more.  Time to take the Freaky out of business! Un-freaking it!

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Not-So-Freaky Business Cheat Sheets - Five things to get right when Expanding into New Markets with Elsita Meyer-Brandt, Eventbrite's Head of New Market Expansion

Not-So-Freaky Business Cheat Sheets - Five things to get right when Expanding into New Markets with Elsita Meyer-Brandt, Eventbrite's Head of New Market Expansion

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