As we all know, barbering was once viewed as a low paid job for the less academically inclined but now it’s a genuine creative conduit for serious business men and women. We speak to cover star Arod who, through tireless self-promotion, relentless social media mastery and his perfectly honed craft, charges $350 for the VIP service at Elegance Studio.

The opportunities are now there in this incredible industry for those willing to reach out and grab them.

Alongside telling individuals stories, we take a look at how the ever-expanding barber subculture bleeds into other creative disciplines like fashion and even surfing and skating.

All this and much more can be found inside Issue #2 of BarberEVO North America.

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up Taylor Perry who is front and center of this action-packed 104-page, beautifully presented issue. 

Taylor shares his journey from working 12 hour shifts behind the chair to taking his career to a new level by introducing Scalp Micro Pigmentation to his skillset. And now that he has taken the step to educate this fantastic revenue earning skill, the sky’s the limit. 

ALSO IN THIS ISSUE:
Events are back! And we are loving the energy that has infiltrated the industry now that barbers have had some much-needed creative contact. We feature a review of the CT Barber Expo and look ahead to Fusion Beauty and Barber Expo which is coming up in October.

NAHA announced its winners and we caught up with Nieves Almaraz to talk about picking up the last men’s hairdresser award before it is renamed ‘barber of the year’ category.

BARBERSHOP FURNITURE
Your barbershop says a lot about your brand, and your clientele will judge you on that before they walk in the door. We have a cool feature on barbershop interiors and furniture and talk to the owners of some of the hottest shops in town about their furniture and design choices. Barrelli Barbers with their masculine décor, Floyd’s 99 colorful murals and we enjoy the urban retreat that Dapr Grooming Parlour have created. 


MUSTACHE/BEARDCARE
Where there are beards, there is revenue to be earned. Elevate your beard trims by adding exclusive element to your service. Adding moisturizers, oils, that extra neck massage give license to elevate prices and offer a more luxurious experience. The beardologist, Khristian Santana and Lex Andre of Marvelous Barber Lounge talk us through their exclusive beard and mustache techniques.

WELCOME TO THE 20TH ISSUE OF BARBEREVO! 20 ISSUES IN, AND WE CONTINUE TO BE BLOWN AWAY BY THE TALENT IN THIS INDUSTRY.

We open this issue with the recently announced winners of the American Crew All-Star Challenge, as well as a behind the scenes look at American Crew’s most recent shoot for the ARC Collection. A good hair cut is nothing without the finishing touches! In our Finishing Tools feature, we catch up with industry heroes such as Sofie Pok, Ashley Lavallee, Frank Da Barber, JayOne, and Mike Giraldo, and more, to find out their go-to products for styling.

We also have an exclusive feature with cover star, Drew Munoz, aka @drewdabarber The skilled speedster and JRL USA Lead Educator, Drew tells of his growth in this industry.

Hair today, gone tomorrow. It’s no secret that hair loss will impact the majority of men in their lifetimes, so instead of letting it negatively impact your barbering business, why not expand your offerings to help your clients who
are suffering build their confidence. We explore the many options out there for hair loss.

We also explore the world of possibilities within Men’s Grooming, and the services you can add to your barbershop to give your clients the experience
they deserve. We are also incredibly excited to help share the news of our friends at Andis’ rebrand, empowering the creator, and we’re totally here for it!

WELCOME TO ISSUE 19 OF BARBEREVO NORTH AMERICA! SUMMER IS ON ITS WAY, AND SO IS A BRAND-NEW EDITION OF BARBEREVO! 

It has been a blast putting together this Issue of BarberEVO. It is packed with educational tips and advice, along with inspirational stories and collections. 

Angel Raws

We open this issue up with an incredible story from our cover star, SCurl Ambassador Angel Raws. Angel tells us about how determination, taking yourself out of your comfort zone, and accepting new opportunities can lead you to positions of power and respect. We also talk about his position with SCurl, his experiences as an educator, and his advice for young barbers looking to make it big. 

Old Spice

There are few brand names as universally known as Old Spice’s. We all remember their advertising campaigns and their signature scents. A brand that has survived since 1937 is certainly doing something right, but they have gone one further to step up their game— The Old Spice Barbershop in Columbus, Ohio. We talk to Chris Talbott, Senior Brand Director, to learn a little more about Old Spice’s brand-new venture. 

Hair Art

It is no news to barbers that working with hair is an art, but some barbers out there have given that phrase a whole new meaning. We talk to hair art pros like Los Cut It, John Carmona, Henry Rodriguez and Assyria Gindo, to learn a bit about the skills and techniques required to create their works of art, where they draw their inspiration from, and the tools and products necessary to get the job done. 

Essential Scissors

What might seem like an obvious necessity to any barber: the humble scissor and the skillset that goes with it, has seemed to have somehow gotten lost along the way. However, the art of the scissor is back and sharper than ever. With tips from scissor-work expert Alan Beak, to advice on maintaining your shears from Washi scissors. This feature is jam-packed with helpful tips on how to keep your skills and your tools from going dull.

Spring has sprung!

This issue is jam-packed to the brim with creative content, inspirational features, and real-life business advice, and tips from industry leaders. 

This issue’s front cover has been graced by godfather of fades, Pat Regan, aka Patty Cuts. We caught up with Pat to chat about his work with highflying UFC and NFL clients, as well as some of his current projects, such as his Signature BaByliss PRO Influencer Collection Trimmer, and his residency weekend in Old Spice’s brand-new brick and mortar barbershop. Pat tell us his inspiring story of how through determination and hard work he found his place in the industry. 

OPTIMISM IS THE NAME OF THE GAME IN THIS ISSUE. WE ARE OPTIMISTIC THAT 2021 IS GOING TO SEE EVENTS BACK IN ACTION. PEOPLE MEETING PEOPLE, THAT’S WHAT WE ALL WANT TO SEE. AND THE BIG ONES ON THE HORIZON ARE CT BARBER EXPO X AND BARBERCON.

Events and tradeshows are top of our list in this issue as we talk to those in the know. The organisers of the events, that we miss so much, talk about the chances of them going ahead, the challenges they face with staging them in a pandemic and the hopes for the ones that are scheduled for this year. We have a fantastic selection of barbershop interiors to browse. Barbers are so proud of their shops, whether they go traditional, cutting edge, minimalist, or are designing with Instagram in mind, the design is so personal, and how you choose to furnish your shop, and the décor you choose, can make or break the visual. We’ve found some knock-out barbershops that have opened their doors to BarberEVO, talked us through their décor decisions, what works for them and what they love about their shops.

A hugely important part of the hair industry right now is how it can be more sustainable. We have spoken to hair professionals who have taken their personal commitment to being eco-friendly and carried it through to their shops and their business practices. Whether you want to commit fully or just make a small change, have a read of our eco feature and see what changes you can make to be a little gentler on the planet. 

Last, but certainly not least, The Barber Authority’s Steve Vilot lets us into some tour secrets as he and his band of elite barbers provide grooming services for international rock starts and the world’s top athletes. It’s a great read, and his commitment to elevating the image of barbering is commendable.

IT’S NEARLY OVER! WE CAN SAY GOODBYE TO 2020 WITH THE HOPE THAT NEXT YEAR THE INDUSTRY WILL BE REFRESHED AND IN BETTER SHAPE TO TAKE ON THE CHALLENGES THAT THE AFTERMATH OF THIS YEAR HAS LEFT US. 

With that in mind, you’ve got to make the most of the opportunities this fantastic career has to offer. Tyrik Jackson, an expert in branding and marketing, talks to us about knowing the difference between both sectors and how best to utilize social media for your own benefit. Up for discussion is also nailing down the right look for your shop and whether going for your own brand products is the way forward. 

Taking training to a new level of cool, Marcus Harvey talks to us about his Barber Star Summit. Imagine a cabin in the woods with specialized business training to add to those natural creative talents that barbers already have down. 

This issue’s Barbershop Focus is visually stunning. The Garrison, in Las Vegas, has newly opened and has devoted the entire central bar area of the shop to stocking the best products in the business, which is a massive income generator for them. Check it out. 

We can’t ignore the holiday season, it’s the time of year to get the cash register ringing. There is advice and suggestions on how to end this year on a financial high, ‘cause it’s never too late to start rocking the retail. 

The biggest brands in foil shavers open their toolkits and let us see what’s new to the market and what technology is lifting the performance of these essential tools. 

As we wave goodbye to one of the strangest and bleakest summers we’ve ever seen, at BarberEVO we’re hoping to brighten up your fall with some colorful content. 

Issue No. 15 is bold, make no mistake about that!

Our October cover star is none-other than the incredible and inspiring Pati Plymire, aka Queen of the South – she drops details on her famous braiding techniques, working with brands like Schedulicity and Style Factor, and her Barbercon 2020 win.

We also look at how some incredible barbershops from across North America, like thom. and Garrett Michael Barbershop, are offering close - contact services in these strange, PPE-laden times.

Plus, Toronto barber Tyler Lumb tells us about his inclusive virtual barbering service with Gillette. Kenny Duncan is back with a thought
- provoking piece on beard care and the effects of COVID-19 on African American barbershops, and we hear from John Carmona on why tattoo culture is intwined with barbershops.

Megastars Arod and Byrd join us to chat all things education, Wahl and social media, and Booksy ambassador Tom Baxter tells us about his new educational video series, Raw and Uncut. Plus, we chat to Candage Curran of Blackdoor Tattoo & Barber Co. to find out how things have been post-lockdown.

As always, it’s a fascinating issue – we hope it brings a bit of light and inspiration to you in these strange times!

Hello, stranger! Long time, no-see.

Since we saw you last, the industry has welcomed plenty of changes and made the most of the comeback, different though it may be. And here at BarberEVO, there have been some changes, too. 

Behind the keyboard at the moment is Jenna Robertson, your new Editor. I’m thrilled to join the team at BarberEVO – my incredible predecessor Amy has left some big shoes to fill, but has also left me with a very exciting role to take on. I’m so looking forward to getting to know our community of readers and contributors (who really are the rock stars of the barbering world), and continuing to bring you fresh, inspiring content.

And what a time to join! Our North American comeback issue is as exciting as they come. Our cover star is none other than Layrite legend Donnie Hawley, who shares some pearls of wisdom from his 25 years in the business and tells us the origin of the famous Layrite Deluxe Pomade.  

We talk to Director of Education at Barbicide, Leslie Roste, on what the team have been doing during quarantine to support the industry, our columnist and SCurl Ambassador brings us a thought- provoking piece on the Black Lives Matter movement, and a host of leading barbers share their thoughts and advice on how to fix those pesky DIY home haircuts that I’m sure you’ve seen plenty of over the past few weeks! 

Our columnist Kenny Duncan delivers a thought-provoking piece on the Black Lives Matter movement, and why it’s more important than ever for people across the globe to educate themselves on racial injustice.

It feels great to be on Team EVO, cheering on an industry that is so dynamic and fighting so hard to push through these uncertain times. I hope you enjoy our comeback issue, but in the meantime, stay safe, stay positive, and look forward to brighter days ahead.

While this remains a difficult time for us all, we truly hope that Issue 13 of BarberEVO North American brings you some inspiration and a little bit of light in the dark. We even spoke to Anna Elliott, owner of Doc’s Barbershop in Shanghai, China, who has finally been able to reopen her shop doors.

Inside this issue, we’re taking a closer look at barbershop interiors, exploring the unique style and décor of some of North America’s most awe-inspiring aesthetics, from the vintage style of Ludlow Blunt to the modern minimalism of Juice Toronto.  


Now, we know most barbershops these days offer a nip of whiskey or a cold beer with their service, but what about a full-blown café or even a Caribbean street food restaurant? Yes, they exist and we’re finding out what makes the worlds of food and fading collide.  

Elsewhere, we’re talking to our columnists about the world of cosmetology and how the line between it and barbering is becoming more and more blurred – a development that most would agree can only be a positive thing. 


If that wasn’t enough, we have a whole host of exclusive interviews with the likes of WAHL Barber Battle winner Andy Rosario, the original barber doll herself Brandi Lashay, Andis Global Educator Lici Lady Barber, the team behind Rum Barber in Scotland, and of course, our cover star, SCurl Brand Ambassador and all-around star, Sipp the Surgeon. 

We hope, above all, that you stay safe, stay healthy, and we will see you all soon.

IT’S HARD TO BELIEVE THAT WE ARE ALREADY PRESENTING YOU WITH THE TWELFTH ISSUE OF BARBEREVO. TIME FLIES WHEN YOU’RE HAVING FUN! OUR FIRST OFFICIAL ISSUE OF 2020 IS A REAL SPECIAL ONE TOO, ALTHOUGH I GUESS I’M A
LITTLE BIASED.

Photographer and founder of American Crew, David Raccuglia, shot our cover image for an exciting new campaign with the DERT foundation in collaboration with Paul Wilson and DERT founders Ernesto and Marcos Chavez. In an added exclusive, David
talks to us exclusively about what we can expect from the American Crew All Star Challenge in 2020 and the new Style Makers campaign. It’s a real honor to have the likes of them included in BarberEVO magazine and we are thrilled to be sharing their story.

Our barber of the issue is educator extraordinaire Gabrielle Davis, who shares stories from her exciting career, and we take a stroll down memory lane, exploring the history of the barber industry with the NYC Barbershop Museum and photographer Rob
Hammer.

Elsewhere, we find out what trends will be at the forefront of male grooming in 2020 and discuss recruitment with our expert columnists, alongside UK barber Luke Dolan, and take a look inside the barber tool kit, finding out what tools barbers simply can’t live without and why. We go inside some of the most beautiful barbershops in Montreal, talk to Russia based barber and photographer Roman Solo and check out colorful London barbershop, R.W. Wolf.

As always, we strive to bring you the best in the industry, from innovation to advice, education to culture, this magazine remains a conduit for this incredible industry.

Inside issue #11 we get an exclusive look at what is to come from the Wahl Education and Artistic Team and speak to team member Rick Morin to find out about his incredible career and his pivotal role in the creation of the Wahl Barber Battles.

Elsewhere, we go inside Clarks Barber Lounge, which has teamed up with car giants Cadillac to bring high-end haircuts to the world of car sales, as well as a round up of the very best barbershops in Nashville.

We speak to Andis educator Eric Cheek about his barbering journey, talk all things hair color with the likes of John Carmona, Presley Poe and Kimberly Ibbotson, and delve into the world of hair enhancements - from hair fibers to scalp migropigmentation. 

In our international section, we visit Good Old Soul Barbershop in Austria, talk to Layrite Band of Barbers member Simon Harvey and tell the story of two of the UK’s leading barbers: Alan and Reece Beak.

With 2019 coming to a close, we’ve also taken the time to create a barber events calendar, ensuring you know exactly what is happening when in 2020.

BarberEVO Magazine North America #10 is out now! Here’s what’s inside!

In this issue, our cover stars are none other than Dave Salvant and Songe Laron of Squire, who tell us how they built their brand from the ground up and where they see Squire going in the future.

On top of that, we have some incredible interviews with the likes of John Delgado, Richie the Barber, Zach Ramsey and Rob Braid.

We delve into the world of tattoo culture, learn about the benefits of trimmers and explore the importance of retail in the barbershop. We even take a look inside some of the best barbershops in LA and visit Doc’s Barbershop in Shanghai.

If all that wasn’t enough, we have all of our usual business, education and opinion columns and brand exclusives, so please enjoy!

In this issue, our cover star and barber of the issue is none other than Pope the Barber, who tells us how she built her brand from the ground up and where she sees her career going in the future. 

On top of that, we have some incredible interviews with the likes of Corina Reyes, Roland Andrade and Donald
Conley.

Elsewhere, we’re providing you with the best health and safety tips for your barbershop, take a look at the world of barber battles and discuss the growing trend of diversity in the barbershop.

If all that wasn’t enough, we have all of our usual business, education and opinion columns and brand exclusives, so please enjoy, and we’ll get started on putting together two more incredible issues so we can end an amazing 2019 on a high.

Inside issue eight we kick things off with an exclusive interview with cover star, global educator extraordinaire and all-round Canadian badass, Matty Conrad, owner of Victory Barber and Brand. 

Staying in Canada, we also showcase some of the finest barbershops in Vancouver.

We go global and profile Portugal’s world famous Figaro’s Barbershop Lisboa and sit down with Andis International Educator, Paco Lopez, all the way from Seville in sunny Spain.

Elsewhere, we explore the growing trend of alcohol in the barbershop, from the incredible new The Barber’s Cuts and Cocktails in Las Vegas, with it’s prohibition style speakeasy, to the likes of Blind Barber, The Blockhouse and The Argyle League, finding out if serving drinks adds to their client’s experience.

The barbering industry has always had a biking subculture, but in recent years it has grown considerably. We take a look at two very different barbershops, The Refinery and Swagger and Blade, and look at how they bring together biking and barbering in their own way.

Vince Garcia, Kenny Duncan and The Stars Barber tell us how they keep some of the top players of the NBA looking sharp just in time for the finals.

You can also expect 104 pages jam packed with all of our regular features and columns, covering everything from business to education and so much more…

Issue seven is a real whopper! 

We lead off with the cover star trio of SCurl Ambassadors Kenny Duncan, Dave Diggs and Sipp the Surgeon.

We take a look at some of the most beautiful barbershops in North America in our barbershop interiors feature, explore the world of fashion with the likes of ARROJO, Thad Deus and Martial Vivot, and discover what it takes to find a good work/life balance in our vacation cover feature.

If that wasn’t enough, we are continuing our sport series, this time focusing on the world of Professional Wrestling and the barbers responsible for their unique looks, and we put the focus on combs and brushes and why they can be just as important as clippers or scissors.

We’re also very privileged to bring you incredible interviews with names like John Mosley, John Delgado and Kevin Nguyen. 

That’s quite a line-up!

Inside issue six we take a look at the year ahead, asking some of the top barbers from around the globe what we should expect to see in spring, from textured, minimalist styles to the ever-popular fades.

To celebrate the NFL Super Bowl, we speak to the barbers who keep your favorite players well-groomed with the sharpest cuts, and we delve into the world of art and discuss its place in the barbershop.

As well as our regular features and columns, we also have some incredible interviews with industry big-hitters like Christina Goree, Zach Ramsey, Sean Casey and more, and take you ‘Behind the Brand’ with Hattori Hanzo Shears.

We explore the barbershops of Portland and give you a run-down of the biggest events on the barber calendar this year.

From scissors to Sid Sottung, we bring you another 104-page issue brimming with industry insights, education and more. We’re so excited to bring you six brand new editions of the magazine over the course of 2019, but for now, read on and enjoy!

In issue five we cover a wealth of topics, from music in the barbershop to the new and growing world of hair enhancement. We look at the growing trends in the industry, particularly the art of shaving, and how beards (and the care they require) are still on the rise.

We exclusively interview Andis Clippers Creative Lead of Global Education, Whitney VerMeer.

On top of our regular business and education columns, we’re talking to some of the powerhouses of the barber industry in North America, like Lena Piccininni, who shares some of her top tips for social media, as well as the barbers of the future in our spotlight on the freshmen of Sharp Fade academy.

As if that wasn’t enough, we’re celebrating the recent World Series by sharing exclusive interviews with the barbers behind the baseball heroes of the Red Sox, LA Dodgers and more.

Our fourth edition covers another vast selection of features including a review of the latest and best clippers products. We take a dive into tattoo culture, speak with some of the brightest hair-art creators, and tackle the important aspects of barbershop health & safety. We also have some fantastic interviews with the likes of Elliott Chester, Robert Braid, Corey Bakon and Miguel Rosas. That list reads like a championship winning team of barbers and that’s exactly how their interviews come across. We don’t mess around here at BarberEVO Towers!

We are also so blessed to be able to bring you another fantastic and exclusive line up of ‘final cut’ portfolio work and the latest columns from our vastly experienced and extremely helpful team of industry savants.

Many believe in the law of attraction and swear by published works like ‘The Secret’. Positivity and the correct mental mind-set seems to flow throughout the pages of Issue #3.

Our third edition takes an optimistic turn as we talk to Andis ambassador Danny Amorim – the self-proclaimed ‘Success Addict’. Can one be addicted to success? We also sit down with J. Starr, A.K.A: Iced Out Barber, the personal barber of Floyd Mayweather Jr., a man that turned champs into chumps with his take on the ‘Philly Shell’.

Using that not so subtle segue, we head to the city that spawned legendary fighters Joe Frazier and Bernard Hopkins to look at the barbershops serving the men of Philadelphia. Philadelphia Barber Co. is our first stop, a barbershop that encourages community and artistic collaboration.

Community will always remain at the heart of the barbershop, but shops – as is the craft – are changing. From booking apps to branded WiFi, we delve into the array of barbering technologies available for shop owners to allow them to spend more time doing what matters.

Issue 3 is our most jam-packed to date and this is just a tiny snippet of what’s ahead so without any more distraction I’ll let you crack on and read it. Enjoy! 

Barbering and the barbershop, as both a craft and institution, is steeped in history and deeply engrained in North American culture. Barbering, however, is no longer just a craft; barbering is a movement and subculture that encompasses a range of different disciplines and influences.

We often heard “we have nothing like this back home” from American and Canadian figures featured in our UK publication. We have accepted the challenge and are proud to present Barber Evo North America #1. As with its sister magazine, our aim to product a publication befitting of North America’s evolving barbering movement.
In fact, the very definition of barbering is evolving and inside issue one we try to tackle the not so simple question of “what is barbering?”. Hawleywoods Proprietor Donnie Hawley remains a bastion for the old school, and we travel to LA to meet with two faces changing the game, Julius Caesar and Sofie Pok. One thing is clear: barbering is more than just cutting hair.

Inside the other ninety or pages we delve into barbershop interiors, discover the barbershops of NYC, bring you the wisdom of top barbering educators and much, much more.

So without future adieu, we give you Evo NA #1.

BarberEVO Magazine North America  Cover - Issue 21 (October/November 2021) Edition

Issue 21 (October/November 2021)

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BarberEVO is a barbering culture publication – we aim to encapsulate the entire barbering movement and not just the craft itself. Each issue contains a balance of exclusive interviews, the latest portfolio collections, product launches, reviews, news and insightful articles focussing on education, innovative step-by-step guides, informative business pieces and wider lifestyle features.

Our desire to entertain as much as inform and educate is what differentiates our magazine. We continuously strive to create original and thought-provoking content that tackles a greater range of topics – barbers have a broader range of interests than just barbering.

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BarberEVO Magazine North America - Issue 2

BarberEVO Magazine North America - Issue 2

In this issue

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