The Art Of Jewellery Hindi Magazine was launched to widen its reach, especially to the tier II and tier III cities of India, particularly North and Central India. The jewellery Industry consists predominantly of Hindi speaking people and with gesture, AOJ Media would help to provide up-to-date information to the jewellery sector now in the National language.

KGJS 2018 Premium B2B Jewellery dk vk;kstu 1&2&3 fnlEcj 18 dks ,M~yDl vUrjkZ’Vªh; lHkk o çn”kZuh dsUnz] vaxkekyh] dksfPp] dsjy esa fd;k x;kA
 m|ksx ds vxzf.k;ksa us bl HkO; vk;kstu dk mn~?kkVu fd;kA vkxarqd Hkh [+kwc vk;s ,oa “kks ds ckjs esa çn”kZdksa dh çfrfØ;k,¡ vius vkiesa fdlh miyfC/kleu jghaA
 dsjy jRu o vkHkw’k.k “kks ,slk çfrf’Br O;kikj&ek;/;e gS tks dsjy esa chrs vkB lkyksa ls viuk egRRo c<+k;s tk jgk gSA rhu&fnolh; bl dk;ZØe esa iwjs Hkkjr ds mRd`’V vkHkw’k.k&fuekZrk; ,oa çkS|ksfxdh lsokçnkrk ,dlkFk vkdj vius&vius; uohure mRikn o fMT+kk;Ul Hkkjr o fons”kksa ls vk;s O;kikfjd vkxarqdksa dks fn[kkrs gSaA
 jRu o vkHkw’k.k m|ksx esa leLr fgLlsnkjksa dh vksj ls vuqdwy çfrfØ;kvksa esa çn”kZdksa] vkxarqdksa ,oa fiNys leLr ,fM”kUl ds uhfr&fuekZrkvksa; us iqf’V dh fd KGJS us viuh fo”ks’k fLFkfr fQj ls lkfcr dj nh gSA

dsjy esa vkHkw’k.k m|ksx dk ,dek= fo”kky O;kikfjd dk;ZØe ‘Kerala Gem & Jewellery Show, KGJS 2018’ dsjy esa ,d çfrf’Br O;kikj&ek;/;e ds :i esa lq[;kr~ gq, tk jgk gSA
 rhu&fnolh; bl dk;ZØe esa Hkkjr ds mRd`’Vre vkHkw’k.k&fuekZrk; ,oa çkS|ksfxdh&lsok;çnkrk vius&vius; uohure mRikn o fMT+kk;Ul Hkkjr o fons”kksa ls vk;s vkxarqdksa dks fn[kkrs gSaA
 lcls xEHkhj ck;lZ “kkst+ esa fxus tkus okys KGJS 2018 esa jktdksV] vgenkckn] lwjr] dksydkrk] eqEcbZ] pSUubZ] csaxkyq#] gSnjkckn] t;iqj ,oa dsjy ls çn”kZd lgHkkfxrk djsaxsA çn”kZdksa }kjk vius&vius; uohure o VªsaMh ToSYjh n”kkZ;s tk;saxsA gj fuekZrk }kjk dkWEihVsfVo rjhds ls mRikn fMLIys fd;s tk;saxsA jRu o vkHkw’k.k m|ksx esa leLr fgLlsnkjksa dh vksj ls vk”kkuqdwy çfrfØ;k,¡ fn[k jgh gSa ftuesa çn”kZd] vkxarqd ,oa blds leLr fiNys laLdj.kksa esa vk;s uhfr&fuekZrk; lfEefyr gSaA KGJS viuk opZLo o vuks[kk Lo:i iqu% fn[kyk;sxkA KGJS 2018 ds fy;s çeks”uy dWEiSu dks vR;f/kd ilZuWykbT+M fd;k x;k gS ,oa çHkkodkfjrk dks /;ku esa j[kdj bls fMT+kk;u fd;k x;k FkkA

bl lky ds vf/kdka”k Hkkx esa lksuk ncko esa jgk] dHkh C;kt&njksa; esa c<+r] dHkh oSf”od O;kikj&ruko; o dHkh MkWyj dh c<+rh dher rks dHkh Hkkjrh; jk’Vªh; #i;k esa fxjkoV ds dkj.k fdUrq vc R;kSgkjh vken gksus dks gS ftls ns[krs gq, dksbZ Hkh vuqeku yxk ldrk gS fd ns”k esa flrEcj ls ek¡x c<+ jgh gS D;ksafd bu eghuksa esa lksuk [+kjhnuk “kqHk tks ekuk tkrk gSA vkVZ vkWQ+ ToSYjh dh chuk Bkdqj dh fjiksVZ esa foLrkj tkusa%&

 R;kSgkjh lht+u cl vk gh pqdk gS ,oa MksesfLVd [+kjhÌkjh ds lkFk ldkjkRed oSf”od ladsr fn[kus yxs gSaA R;kSgkjh Ük`a[kyk vks.ke~ o cdjhn ls “kq# gks pqdh gS ,oa /kursjl o nhikoyh rd R;kSgkjh eu pje ij cuk jgsxkA bl le; yksx vius fç;tuksa ds fy;s eg¡xs migkj rks [+kjhnrs gh gSa ,oa lkFk gh lksuk Hkh [+kjhnrs gSa] fo”ks’kr;k Lo.kkZHkw’k.kA miHkksDrk c<+rh Lo.kZ&dherksa; ij ut+j j[ks gq, gSa ,oa vk”kk dj jgs gSa fd tYnh gh ;s bruh rks ?kV gh tk;saxh fd ;s vius okafNr vkHkw’k.k [+kjhn ldsaA fnlEcj esa lekIr frekgh esa@rd Hkkjr esa yxHkx ,d&frgkbZ; Lo.kZ&fc;Øh gks tkrh gS D;ksafd bl nkSjku osfMax lht+u “kq# gks jgk gksrk gS ,oa /kursjl o nhikoyh tSls R;kSgkj iM+rs gSa tc Lo.kZ [+kjhnuk “kqHk le>k tkrk gSA
 fo”o Lo.kZ ifj’kn~ ds vuqlkj foxr o’kksaZ esa vDVwcj ls fnlEcj ds e/; Hkkjr dh dqy ?kjsyq Lo.kZ&ek;¡x vkSlru 230 VUl jgh gS& [kuu m|ksx&lefFkZr; fo”o Lo.kZ ifj’kn~ ds fy;s Lis”;fyLV ,ukfyLV~l esVYl Q+ksdl }kjk ladfyr vk¡dM+ksa ds vuqlkjA fo”o Lo.kZ ifj’kn~ 2018 esa mRrjk)Z@nwljh frekgh esa Hkkjr esa lksus dh ek¡x ds fy;s vk”kkfUor gSA fo”o Lo.kZ ifj’kn~ ds vuqlkj& ßHkkjr esa xksYM&çhfe;El fQj ls ldkjkRed gSa] [+kjhÌkjh dh vksj >qdko ut+j vk jgk gSA fouk”kdkjh ck<+ksa ds chp Hkh H2 ls vis{kk,¡ cuh gqbZ gSa D;ksafd miHkksDrk viuh ikjEifjd [+kjhÌkjh ds nkSj ds fy;s rS;kj gks jgs gSaÞA

IIJS esa fçO;w Ms ls gh Øsrkvksa dh cf<+;k çfrfØ;k,¡ ut+j vkus yxhaA fMT+kk;Ul] xq.koRrk o miHkksDrk&çfrfØ;k ds lUnHkksZa esa ;g Js’B o’kksZa esa ls ,d jgkA
 vkVZ vkWQ+ ToSYjh dh Vhe us çn”kZdksa ls ckrphr esa mudh okLrfod çfrfØ;kvksa dks ,d= fd;k tks ldkjkRed jgh gSaA bl lky ipsZl vkWMZlZ vf/kd ,oa laokn csgrj jgsA bl “kks esa çfrHkk o dkjhxjh dk lVhd laxe fn[kkA mRlkgh Øsrkvksa us bos.V dh “kksHkk c<+k;hA fçO;w Ms esa Hkh çn”kZdksa dh vis{kk,¡ IIJS esa iwjh gksrh fn[kus yxhaA
 bl o’kZ IIJS vR;f/kd lQy jgkA vkHkw’k.kksa esa fojklr o dkW.VsEikssjsjh vkd’kZ.k us lEHkkfor Øsrkvksa dks viuh vksj [khapkA lQyrk f}&ekxhZ; k=k gksrh gSA çn”kZdksa o xzkgdksa nksuksa }kjk leku ;ksxnku fd;k x;kA IIJS 2018 esa ToSYjh&fMT;+kk;Ul fo”ks’k vkHkk o ped ds lkFk ut+j vk;sA

osfMax ToSYjh esa cnyko vk jgs gSa ,oa ;s vf/kd efYVQ+slsVsM o olsZVkby gksrh tk jgh gSaA ckt+kj cgqr xfr”khy gSA ,sM+h&pksVh; dk t+ksj yxkdj yxkrkj u;kiu ykuk gksxkA vkVZ vkWQ+ ToSYjh us tkudkfj;ksaHkjs n`f’Vdks.k ,d= fd;s ,oa vkids fy;s ge 2018 esa osfMax ToSYjh lsXes.V dh fLFkfr ds ckjs esa fooj.k çLrqr dj jgs gSa%&

o’kZ 2018 dh cgqçrhf{kr vkHkw’k.k&çn”kZfu;ksa esa ls ,d IIJS Signature 2018 dk vk;kstu eqEcbZ esa 9 ls 12 Q+jojh dks fd;k x;kA bl lky IIJS Signature us viuk X;kjgok¡ ,fM”ku lsfyczsV fd;kA yxHkx 600 çn”kZdksa us bl okf’kZd dk;ZØe esa Hkkx fy;k] bl “kks esa ns”k&nqfu;k ls vk;s vkxarqdksa dks Hkk¡fr&Hkk;¡fr ds vkHkj.k o jRu fn[kk;s x;sA “kks esa yxHkx 15]000 ls vf/kd O;kikj&vkxarqdksa; ds vkus dh vis{kk dh tk jgh FkhA ;g rF; mYys[kuh; gS fd IIJS Signature esa [kqnjk&O;olkf;;ksa ds lkeus ;g ljy volj jgrk gS tgk¡ os fuekZrkvksa ls xgu ppkZ dj ldrs gSaA ckWEcs çn”kZuh dsUnz esa 30000 sqmt esa vk;ksftr IIJS Signature esa 1000 ls vf/kd cwFl jgsA

Apne lakshyo aaknsho v yognao ke saath aage badte hue 'shayan se pahle milo chal lene ka bhav lekar kaam karne vala tanishq aisa premium jewellery brand hai jiska lakshya pragtisheel bhartiya naari hai .

Design paripurnta v ghrahak unmukh pardarshi vypar karte hue tanique ko apne grahko ki aur  behtar seva uplabdh karne mai  vishwas hai .artofjewellery ki Soumya Manikayam ne tanique ki yatra ke bare mai jankari jutai ki yeh ratan v aabushan udyog mai apne pav kaise jama paya

Manbhavan     janjatiya  aabhushan

hamare samay ki pidi atyadhik parishkar  v vaishnavikaran ki aur bad rahi hai to vahi dusri aur apne purane roop,jamin se judav ke karan  bhavnao ka ufan  janjati aabhushno ke paksh mai jata hai .in do ke beech virodhabhas se designers v unke radical customers lagatar naye vicharo ko apnate jate hain  avm apne naye roop aur  ruchi ko mail dwara samne late rahte hain.

Vishv bhar ke aadivasi  apne shrir ke har mukhya bhag ko sunder ghahno  se sajaye rahte hain .janjatiy aabhshno mai  ber ,patti ,pank,naakhoon v pushp jaisi naisargik samagriyo ko pahan ne yogya sunder kala mai ek kar diya jata hai.

Bharat ki jansankhya swarn ko itna pasand karti hai ki bazaar ki isthiya chahe jaise bhi  ho sona kharidte hii hain.rupya swarn kimat mai 500 prtishat ki vridhi mai bhi bharat ka  aabhshan bazaar vishv mai dusre sthan per sabse bada hai .Vishv mai sone ki 25% maang  bharat ke karan hai.

Shridhan ek visheh shabd hai jiska matlab hota hai ki beti ke jamante hii ek riwaz ke roop mai sona jama karna shuru kar diya jata hai.vyparik sutro ka aisa manna hai ki  15 se 18  million shadiya aagmai dhashak mai  har saal ki jane vali hain jinmai sone v heere ki maang badegi. 
 

Credit Jokhim Ek Chinta Ka Vishya

Bank ab apni kaarya vidhiyo mai bahut stark ho gaye hain kyonki ratan v aabhshan udyog  mai gair nispadit parisampatiiyo (npa) rin ki uplabdhta jaise karak samsya bante ja rahe hain .Udyog mai pardarshita ki kami ko dekhte hue bankers ab ratan v aabhshan vypayr ki vittpurti mai bahut seema tak anichuk hai.Vaise udog  chahta hai ki bankers dwara aise kaarvidhiyo ki pahal ki jaye .

Notebandi Aabhshan Jagat Sadmai Mai

8 November-2016 ko kendra sarkar ne 500 aur 1000 rupyon ke mudratmak notes ke vimaudrikaran ki udghoshna ki .Raatorat  utaya is kadam se pure desh mai aashchary cha gaya ,Anya shetro sahit ratan v aabhshan udyog per bhi  pratikul prabhav pada- vimaudrikaran se market-volitility bad gayi art of jewellery ne udyog visheshgoyn se baat ki to apni samasya batane se mana kar diya jabki kuch ne samne aakar  zamini star ki baatein batayi ki vimaudrikaran se kya kya nakaratmak prabhav pad rahe hain phir bhi ve us kadam ka samarthan kar rahe hain .Hamne bazar ki vartmaan paristhiti ko taola v pata lagaya ki vimoaudrikaran se ratan v aabhshan udyog vastav mai kis prakar prabhavit hota hai.

2016 ke arrambh se sone ki kimte 24% bad chuki hain  avam yeh ek bada karan tha ki jismai pichli timayiyo mai maang kam ki gayi .Kimto mai kami se khudra vaysaiyo ko avsar mil gaya hai-is tyohari shrankhla ko maane ka -Art of jewellery ke praveer Sinha dwara jutayi jankariya.

 6mahino baad sone ki kimat 8% ghatkar 30,000 rs. prati dus gram se kam ho chali hai  chandi ki kimto mai bhi 10% ki kami darg ki ja rahi hai,prakashan ki jane tak  sone ki kimte july ke prati 10 gram 32,455 rupyo  se ghatkar october mai 29,880 rupee kar di gayi hai.

IIJS-2016 ke 33ve edition mai vypar  khara raha ,kharidaro ka achha turnout,khoya vishvas bahaal,udhog ke vyapario ke chehre pe aayi muskan | adhikansh  pradarshko ne  vfaha mili pratikriyao se santosh jataya ,aasha ki ja rahi hai ki ,ki gayi poochtaj inke liye dirghkalik  vypar mai badlegi | vyapar  vishash bhi sahmat  hai ki isththi achhi thi avam  aagami mahino mai behtar hoti jayegi | padte hain is or art of jewellery  ke Praveer Sinha dwara  prastut rpeort

Udyog Nayi Dagar Per Digital Kranti Beete Kuch Saalon mai Bhartiya Abhushan ne bhi digitlizatiion ki nayi lahar dekhi hai ,inmai se sarvadik prachlit rahi jismai grahko se judne internet ka pryog kiya gaya ,kuch Johri  ecommerce apna kar digital ho chale hain to kuch johri website banakar grahko se jud rahe hain ,kuch johriyo ne to is kaam ke liye mobile app talk bana dale hain .Aabhushno ko online bechne ke liye portals ka kafi pryog kiya jane laga hai .Kai  venchter captilist aabhushan bazaara mai ecommerce start up mai nivesh ko ichuk hain avam interne  per Aabhushno ki ki bikri lagatar badti dekhi ja rahi hai ,in sab karko ke bavjud aabhushan bazaar ka vypar manda hai .Grahko se judne ke liye internet proyog ki lokpriyata  mai vrdihii to nazar aa rahi hai kintu ab digital hone mai johriyo ko anek chunotiya jhlni  pad rahi hain internet -based channels se ki jane vali kul bikri kul abhushan karobar ki 0.2 pratishat se bhi kam hai ttha is aur nivesh karna mahanga padta prtit ho sakta hai ki itne chote sales -yogdan ke liye channel ko thame kyon rakha jaye.

kya aabhushan udyog aniyaarya Hallmarking ke liye taiyar hain

Aabhushan udoyg  aniyarya haalmarking ke liye taiyar hai bhi ya nahi ?bhale hii sarkar sone -chandi ke  aabhushno ko aniyarya karne ke laabh gina rahi ho kintu is anivaryata se  kai pareshaniya panap sakti hain yadi aavshyak aadharbhut kaarya pahle hii pura na kiya gaya to  Artofjewellery ke Praveer Sinha ne desh mai haalmarking ki vastviktaye pata lagayi avm udyog ke vibhinn  visheshgyon se poocha ki haalmarking ko aniyarya kiye jane se un per kya prabhav padega

The Art of Jewellery Hindi May 2016 issue about Jewellery Models, latest trends and prices.

Excise duty on Jewellery cripples the industry

After 42 - day long strike, trade limping back to normalcy

In the budget 2016-17, the announcement to levy one per cent excise on jewellery by Finance Minister Arun Jaitley has shaken up the industry. As it is, the GJ industry had been reeling under the irregularity in gold prices and instability because of the economic slowdown worldwide. The announcement of excise duty on jewellery was like pulling the last bit of ground underneath, leaving the industry in a state of limbo,clueless,challenged. The entire industry believes that while they are working towards ethical, transparent trade practises, these kinds of levies and back-door licence Raj measures will create hardship, litigation and encourage corruption. AOJ's Praveer Sinha gauges the mood of the industry and brings greater clarity on the burning issue.

Pearls The Untapped Opportunity

Pearl with its celestial glow and enigma, is the only gemstone which is formed within a living creature. A timeless gem, a symbol of wealth and sophistication, Divya Vijayan of AOJ takes you in to the oyster's bay and discovers the different types of pearls; its grandness when embedded into jewellery and the huge potential it offers to the jewellery industry; why Hyderabad is a popular destination for pearls; reasons why India does not produce pearls and goes on to highlight the valuable knowledge and comments shared by pearl industry experts.

Bajirao Mastani Jewellery Conquering Millions of Hearts

Sanjay Leela Bhansali's magnum opus project Bajirao Mastani has won 9 awards in different category at the Filmfare Awards. The accolades for the lavish set, royal attire and magnificent period jewellery started pouring in when the promos hit the stands. When the movie released, the jewellery turned the spotlight on itself. It reflected trends of a bygone era not only through references in speech, where one gets a feel that pearls were quite popular, but also through visuals where jewellery, as an adornment unfolded the background and socio-cultural standing of the main characters. The costumes and jewellery from the movie represented the grandiose of that period in our history. We couldn't take our eyes off the jewellery Deepika Padukone and Priyanka Chopra (actresses) were wearing. Set in the 17th century, the epic is a quasi historical bollywood movie, based on the story of Maratha warrior Peshwa Bajirao. AOJ's Bina Thakur takes you through the journey of Bajirao Mastani's jewellery creations.

My most memorable jewellery sale

As we know that jewellery is not just a piece of ornament; it’s a wearable work of art, with unparalleled beauty and expression. Jewellery is weighed with meaning and its value lies in its sentimental worth. What jewellers offer in their stores, is a story that evokes strong emotional connections. With every sale, they weave a most enchanting moment and create timeless memories.

Be it a jewellery sale that is close to the heart of jewellers or a memorable encounter with a cherished customer, these are all unique moments that are etched into their memories forever. Read on to know more about these untold stories, as the retailers recall their most memorable experience with their customers.

Why gold has become Modi Govt’s favourite asset?

One of the continuing presumptions relating to gold consumption in India is the attachment of consumers to physical gold. Despite government restrictions, demand for gold remains strong and enduring. One plausible strategy to moderate demand for gold is to provide a safe and similar alternative. The recently released gold schemes by the government are tailored to achieve just that.

Retailing of Watches & Jewellery

Watches like jewellery are personal adornment products. They have long ceased to be merely time keeping devices. They are either fashion accessories or status symbols. There is a similarity in the way watches and jewellery are retailed and marketed. It therefore makes sense for a jeweller to add watches to their product portfolio, to widen the offering to their consumers and generate additional revenue. Anil Prabhakar provides an insight into jewellery watches and the synergies between jewellery and watch retailing.

The Art of Jewellery - Hindi  Cover - December 2018 Edition

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September 2018

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August 2018

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July 2018

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June 2018

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February  2018

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January 2018

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The Art of Jewellery - Hindi - January 2018

The Art of Jewellery - Hindi - January 2018

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